MARKETING MANAGEMENT

Marketing is the activity , set of institutions ,and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large

Marketing on a worldwide scale reconciling or taking commercial advantages of global operational differences, similarities and opportunities in order to meet global objectives -Oxford university

 Evolutionary Starts

process

from Domestic National International Mutinational

 4Ps Product Price Promotion Positioning

 Competition. Collapsed Windows

of competitive

advantages. Venture Capitalists demand.

Use local people and ex Pats for knowledge and technology transfer in the market; Exercise fiscal prudence; Hire the best people; Package your solution for the market 80/20; Apply cultural sensitivity x eat and drink the local culture x show genuine interest x understand what value you bring;

Engage at least local partner equity alongside your equity; Know the legal system; Make commitments carefully; Remember the Ethics (Foreign Corrupt Practices Act); and Solve issues through relationships

can introduce our product by using advertising Economies of scale in production and distribution Lower marketing costs Power and scope Consistency in brand image Ability to leverage good ideas quickly and efficiently
We

in the legal environment, some of which may conflict with those of the home market. Differences in the institutions available, some of which may call for the creation of entirely new ones. Differences in administrative procedures Differences in product placement. Differences in the administrative procedures and product placement can occur
Differences

THANK YOU