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CONTENTS
HISTORY BRITANNIA INDUSTRIES LTD. BRITANNIA INDUSTRIES LTD.
MANAGEMENT TEAM
PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD. STRATEGY - BRITANNIA INDUSTRIES LTD. TURNING POINTS - BRITANNIA INDUSTRIES LTD. COMPETETION FOR BRITANNIA INDUSTRIES LTD. FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.
HISTORY - BRITANNIA INDUSTRIES Established 1892 - initial investment Rs 295 Britannia Biscuit Company 1910 Mechanised operations 1975 Took over the distribution from Parry s 1978 Indian Shareholding crossed 60% 1979 Rechristened Britannia Industries limited. 1983 - Revenues crossed 100 crores 1992 Wadia group acquired stake and became an equal partner with Grope Danone 1993 Sales crossed 1,00,000 tonnes of biscuits 1997 - New corporate identity - Eat Healthy, Think Better - enters Dairy market 2000 - Forbes Global Ranking - Britannia among top 300 small companies 2002 JV with Fonterra - World s second largest Dairy company, Britannia New Zealand Foods Pvt Ltd. is born, Economic Times - BIL India s 2nd Most Trusted Brand Forbes Global Ranking - Britannia among top 200 small companies 2004 Volumes cross 3,00,000 tonnes of biscuits 2005 Rebirth of Tiger Swasth Khao Tan Man Jao Commisioning of new plant in Uttaranchal ahead of schedule
BRITANNIA BRANDS
2500
2000
500
1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06
0 1 YEARS
20000
18000
16000 1995-96 14000 SALES (Rs Million) 1996-97 1997-98 12000 1998-99 1999-00 10000 2000-01 2001-02 8000 2002-03 2003-04 6000 2004-05 2005-06 4000
2000
0 1 YEARS
EXCELLENT DISTRIBUTION CHANNEL Britannia products are sold in over 2 million outlets, reaching millions of consumers who buy approximately 2.4 billion packs each year. A small army keeps Britannia going - over 100 stock-keeping units, 3,000 employees, over 1,500 authorised whole sellers, 53 depots and 46 factories. AGGRESSIVE MARKETING OF PRODUCTS