ASSIGNMENT ON STRATEGIC MARKETING

2011

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ASSIGNMENT ON STRATEGIC MARKETING

2011

PANASONIC BATTERY INDIA CO. LTD.

Vision and mission

Mission
Progress of society and the well being of the people worldwide through our business activities.

The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.

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ASSIGNMENT ON STRATEGIC MARKETING

Vision

2011

Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding. We will make the environment central to all of our business activities and take the lead in promoting the Green Revolution which is taking place around the world for the next generation. Specifically, we will work to realize our vision with these two innovations. Green Life Innovation We will offer better living which provides people around the world with a sense of security, comfort and joy in a sustainable way. For example,
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Living with virtually zero CO2 emissions for the entire home and building. Living surrounded by recycling-oriented products. Living which sees the evolution and spread of eco cars.

We will realize this green life by creating innovative businesses, products and services one after the other, and offer them throughout the community. Green Business Innovation There is the concept that the ideal goal of a manufacturer is to realize Zero cost, Zero time, and Zero inventory. Zero represents the ideal, and our aim is to get as close to this ideal as we possibly can. We will add zero emissions, in other words, zero emissions of CO2 and other wastes are to be considered equal in importance to the other zeroes. For example,
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We will minimize the amount of CO2 emissions throughout the entire business process. We will implement recycling-oriented manufacturing which generates minimum waste. This know-how will be offered to and shared with the public.

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ASSIGNMENT ON STRATEGIC MARKETING

2011

Mission Statements and Vision Statements

Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. "Mission Statements" and "Vision Statements" do two distinctly different jobs. A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal to define the key measure or measures of the organization's success and its prime audience is the leadership team and stockholders. Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures. The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers' understanding of why they should work with the organization.

First we look at creating mission statements. Then we create vision statements. Mission Statement Creation 1. To create your mission statement, first identify your organization's "winning idea". 2. This is the idea or approach that will make your organization stand out from its competitors, and is the reason that customers will come to you and not your competitors.
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ASSIGNMENT ON STRATEGIC MARKETING

2011

3. Next identify the key measures of your success. Make sure you choose the most important measures. 4. Combine your winning idea and success measures into a tangible and measurable goal. 5. Refine the words until you have a concise and precise statement of your mission, which expresses your ideas, measures and desired result. Example: Take the example of a produce store whose winning idea is "farm freshness". The owner identifies two keys measures of her success: freshness and customer satisfaction. She creates her mission statement which is the action goal that combines the winning idea and measures of success. Vision Statement Creation Once you've created your mission statement, move on to create your vision statement: 1. First identify your organization's mission. Then uncover the real, human value in that mission. 2. Next, identify what you, your customers and other stakeholders will value most about how your organization will achieve this mission. 3. Combine your mission and values, and polish the words until you have a vision statement inspiring enough to energize and motivate people inside and outside your organization. 4. It provides clear decision-making criteria.

Using the example mission statement developed for Farm Fresh Produce, the owner examines what she, her customers and her employees value about her mission. Features of an effective vision statement include:
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Clarity and lack of ambiguity clear picture Description of a bright future

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ASSIGNMENT ON STRATEGIC MARKETING

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2011

Memorable and engaging wording Realistic aspirations Alignment with organizational values and culture

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