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Table Of Contents

Research Methodology
Introduction
Some Basic Technical Knowledge
Royalties
Cost - Aspect
Advent of Format Radio
History of Indian Radio
Advertising in India
Radio Ad1vertising
Types of Radio Advertising:
Producing Radio Commercial
Selling Radio Commercial
Steps in Radio Ad Production
Measuring the radio’s effect
Radio with other media
All India Radio
Case Study On Airtel
Conclusion
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Radio Advertising

Radio Advertising

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Published by Divya Pravin Kalnad

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Published by: Divya Pravin Kalnad on Feb 06, 2012
Copyright:Attribution Non-commercial

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02/06/2012

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