-tO ; Business Ethics (ii) The other objectives are many.

These are Study of human behaviour; making evaluative assessment about them as moral or immoral (a diagnostic goal). Establishing moral standards anC norms of behaviour. behaviour based on Making judgement upon human these standards/norms.

Prescribing moral behaviour and making recommendations about how to behave or vice versa (therapeutic goal). Expressing an opinion or attitucie about human i n general . conduct

1.10 Nature of Ethics

. . The concept of ethics deals with human beings only. OnIy human beings are endorsed with the freedom of choice. The study of ethics has become a set of systernatic knowledge - a about moral behaviour and conduct; study is a science f i el d of soci al sci ence. sci ence. Nor m at ive The sci ence of ethi cs i s a normati ve j udge the val ue of the facts i n terms of an idea; sci ences 'what ought to be,' but not with concerned with judgements of judgements. factual Ethics deals with human conduct which is voluntary and not forced or coerced by persons or circumstances. Eg. Injuring or even killing a person who has come to kill you is not considered a moral or legal offence, but a cold blooded murder is considered to be the highest kind of moral or legal crime. Ethics is basically an area dealing with moral judgement regarding voluntary c o . . human conduct. of ethics in Business ethics is nothingi, but the application business.

B usi ness ethi cs can be, and has been, ethi cal and can st ill make profits. More i nterests show n today i n the appl i cati on of et hical practices in business dealings and the ethical implications. Profit maximisation and discharging of social responsibilities at the maximum limit cannot be done simultaneously as they are at opposite ends. (eg. concern for task i.e., productivity and concern of workers). By introducting advanced technolog)- to replace occupations of ageold inhabitants is an ethical dilemma. Many managerial decisions have ethical implications and these decisions give rise to managerial dilemmas.

The nature of ethics is shown in fig. 1.4'which is self explanatory.