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Journalists and Social Media

Journalists and Social Media

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Published by: Saladeprensa.org on Feb 06, 2012
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Journalists and Social Media
Aggregate reportJanuary 2012
   Q  u  a   l   i   t  a   t   i  v  e  s   t  u   d  y
   –
    T   N   S   Q  u  a   l  + 
This document does not represent the point of view of the European Commission.The interpretations and opinions contained in it are solely those of the authors.
Eurobarometer Qualitative Studies 
 
Eurobarometer Qualitative studies
Journalists and Social Media
Conducted by TNS Qual+ at the request of theEuropean Commission, Directorate-General for Communication and co-ordinated by Directorate-General for Communication, “Research andSpeechwriting” Unit
 
Journalists and Social Media – Aggregate Report2
TABLE OF CONTENTS1.
 
EXECUTIVE SUMMARY....................................................................................5
 1.1. Background to the use of social media.......................................................51.2. Use of social media.....................................................................................61.3. Benefits, challenges and barriers of social media.......................................71.4. Approaches to social media........................................................................71.5. Journalists’ organisations............................................................................81.6. European Commission................................................................................81.7. Differences between groups......................................................................10
2.
 
OBJECTIVES AND METHODOLOGY.............................................................11
 2.1. Background and objectives.......................................................................112.2. Methodology and sampling.......................................................................112.2.1. Design...............................................................................................112.2.2. Discussion content............................................................................122.2.3. Timings..............................................................................................122.3. Respondent profile....................................................................................132.4. Contextual considerations.........................................................................14
3.
 
BACKGROUND TO THE USE OF SOCIAL MEDIA........................................17
 3.1. Key findings...............................................................................................173.2. Experience................................................................................................183.2.1 Work organisation..............................................................................203.2.2 Gathering information........................................................................21
4.
 
USE OF SOCIAL MEDIA..................................................................................27
 4.1. Key findings...............................................................................................274.2. Social media in work and at home............................................................284.2.1 Usage................................................................................................33
5.
 
BENEFITS / CHALLENGES / BARRIERS OF SOCIAL MEDIA......................42
 5.1. Key findings...............................................................................................425.2. Benefits.....................................................................................................425.3. Are social media leaders influencing other people?..................................465.4. Risks of social media.................................................................................495.5. Barriers to using social media...................................................................52
6.
 
APPROACHES TO SOCIAL MEDIA................................................................55
 6.1. Key findings...............................................................................................556.2. Types of social media used.......................................................................566.3. Views about credibility of information........................................................606.4. What they are trying to achieve.................................................................626.4.1 Collecting information for a news article............................................626.4.2 Finding relevant information..............................................................646.4.3 Deciding if a story is worth digging into.............................................646.4.4 Connecting with others......................................................................656.4.5 Communicating messages to other users.........................................656.4.6 Collecting feedback on stories...........................................................666.4.7 Collecting public opinion....................................................................676.4.8 Creating support/sponsorship............................................................686.4.9 Challenging political rhetoric..............................................................696.4.10 Consulting or encouraging participation............................................696.4.11 Community building...........................................................................70
7.
 
JOURNALISTS’ ORGANISATIONS.................................................................71
 7.1. Key findings...............................................................................................717.2. Employers’ use of social media.................................................................71
8.
 
EUROPEAN COMMISSION.............................................................................78
 8.1. Key findings...............................................................................................788.2. Awareness of EC social media..................................................................79

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