Media1.) What types of magazine and target audiences has IPCbeen associated with over the years?
IPC have been associated with many different magazines and target audiences over the years, ranging from, hobby magazines, for example
Caravan Stamp Magazine
to sporting magazines such as
which would predominately aimed at males.The target audience also changes from female to male and includea wide range of topics and interests.Their wide audience allows them to be successful in nearly any genre,and they need tointrigue all the readers of all the different genres.In the samedecade they also focused on the television scene by releasing the ,TV Times. This was an instant hit and by doing this they increased their audience. As well as this they also focus on Womensmagazines including, Woman’s Own, this however was dropped later. This again increased their audience.
2.) Why might IPC be an appropriate publisher for a newmagazine? What sorts of genres of music/types of magazinemight they be likely to publish? Why might alternativepublishers like Bauer be appropriate?
IPC would be appropriate because they aim for a wide range of audiences. IPC havefar more target audiences as they have far more genres of magazine, for examplesport, music and home magazines. If IPC don’t have a magazine for a specific genrethen they will make a magazine for this genre and make this a genre, they are alwayslooking for new target audiences. This helps them to widen the range of audiencesthey have.Bauer would be appropriate because projects inside there business like ‘The Inside’for example are unique research panels which could help to locate audiences, whichthey need and this will help to widen the range of audiences this association have.