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Modul 7 Pelan Pemasaran

Modul 7 Pelan Pemasaran

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Published by Khairi A.Rahman

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Published by: Khairi A.Rahman on Nov 17, 2008
Copyright:Attribution Non-commercial

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07/14/2013

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khairi ypsi learning & consultancy
PerancanganPemasaran
 
khairi ypsi learning & consultancy
Rancangan Pemasaran
Memahami pelanggan:
kehendak dan keperluan
perubahan citarasa
Perubahan pelanggan:
umur 
pendapatan
pelajaran
Maklumat demografi – kegagalan memahami;pengubahsuaian: kegagalan perniagaan.
Penting bagi perniagaan kecil.
 
khairi ypsi learning & consultancy
Kajian Pasaran
Kajian pasaran adalah cara untuk mendapatkanmaklumat yang membantu penghasilanperancangan pemasaran.
Mengesan perubahan demografi dan citarasapelanggan.
Jangan beranggapan bahawa perniagaan andadiperlukan.
Kajian pasaran tidak semestinya mengambil masayang panjang, komplek, atau mahal untukmemastikan maklumat berguna.

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