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An introuction to business blogging

An introuction to business blogging

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Published by Biblioteca Tracto
Uma introdução sobre como gerenciar um blog de maneira profissional e efetiva. Da consultoria Hubspot, em inglês.
Uma introdução sobre como gerenciar um blog de maneira profissional e efetiva. Da consultoria Hubspot, em inglês.

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Published by: Biblioteca Tracto on Feb 06, 2012
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02/06/2012

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introduction to business blogging
www.Hubspot.com
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BUSINESSBLOGGING
An Inrdin 
A liain f 
H  uebineblgging frmarkeing se
 
Inrdry nen i fr arkeer h are ne  he je.thi nen yially inlde e-y-e inrin n h  ge ared ih hi ae f innd arkeing and learn ifndaenal. Afer reading i, y ill e ale  exee aiarkeing ai relaed  he i.
INTRODUCTORY IS THIS BOOK RIGHT FOR ME?
N qie re if hi ek i righ fr y? see he el deriin  deerine if yr level ahe he nen y are a  read.Inerediae nen i fr arkeer h are failiar ih heje  have nly ai exeriene in exeing raegie and ai n he i. thi nen yially ver he fndaenaland ve n  reveal re lex fnin and exale.Afer reading i, y ill feel frale leading rje ih hiae f innd arkeing.
INTERMEDIATE
Advaned nen i fr arkeer h are, r an  e, exern he je. In i, e alk y hrgh advaned feare f  hi ae f innd arkeing and hel y devel leeaery f he je. Afer reading i, y ill feel ready n nly  exee raegie and ai,  al  eah her h e efl.
ADVANCED
introduction to business blogging
introduction to business blogging
www.Hubspot.comwww.Hubspot.com
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2
AN INTRODUCTION TOBUSINESS BLOGGING
by magdalena Gergievamaggie Gergieva i an innd arkeing anager a Hs renile fr reaing ne ffer, inlding ek and einar.she ha revily heled ih Hs’eail arkeing rgra and he any’landing age reain and iizain. maggie
is a prolic marketing blogger and has also
rien fr liain like bInnvain.and
The St. Petersburg Times
.
FOLLOw ME ON TwITTER@MGIEVA
Th s e  !
 
introduction to business blogging
introduction to business blogging
www.Hubspot.comwww.Hubspot.com
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45
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the fa eak fr heelve. markeing daa learly h ha lgging i a riial iee f he innd arkeing ehdlgy and direly rrelae  eer ine rel.b erely lgging n’ draaially ranfr yr arkeing. Yr lg ha  e ell-iized and red, and f all, rih ih nen. Freqeny f lgging lay an iran rle in hi eqain, . In fa, r reearh “LeadGenerain Len Fr 4,000
 
binee” h ha anie ha lg 20 r re ie in a nh ee he igge
return in trafc and leads.A blog is a long-term marketing asset that will bring trafc and leads to your business. It introduces you as a thought leader
in yr indry and all y  earn ele’ r. In hi ek, e ill alk y e-y-e hrgh he lgging 
fundamentals and show you how to start reaping the benets of this valuable marketing channel.
Nearly
40%
f us anie elg fr arkeing re.canie ha lg have
55% more
 eie viir.
B2C comanies
ha lg ge 88% relead/nh han he ha dn’.
B2B comanies
ha lg ge 67% relead/nh han he ha dn’.

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