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Table Of Contents

American Popular Culture and Globalization
POPULAR CULTURE AND GLOBAL POLITICS
‘‘American’’ Popular Culture
GRASPING GLOBALIZATION
CONCLUSION
‘‘American’’ Popular Culture
American Movies
American Television
American Music
FORMULAS IN AMERICAN POPULAR CULTURE
The Global Scope of American Movies, Music, and Television
The American Exception
A Brief History of the Movie Industry
A Brief History of the Recording Industry
A Brief History of the Television Industry
The American Global Cultural Franchise
AMERICA, THE GLOBAL FRANCHISE
A Brief History of the Franchise
AMERICAN BRANDS, GLOBAL PRESENCE
EVERYTHING, EVERYWHERE, ALL THE TIME
Global Trade and the Fear of American Popular Culture
TRADING AMERICAN POPULAR CULTURE
The American Argument
The Counter-American Argument
GATT/WTO 1947–2009
Popular Culture and the United Nations
NAFTA
France
Iran
Venezuela
Hong Kong
Types of Cultural Change
Cultural Change as Cultural Hybridity
NOTES
INDEX
ABOUT THE AUTHOR
P. 1
Globalization and American Popular Culture

Globalization and American Popular Culture

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Published by RowmanLittlefield
A third edition of this book is now available.

Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by "popular culture," how popular culture is distinguished from the generic concept of "culture," and what constitutes "American" popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.
A third edition of this book is now available.

Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by "popular culture," how popular culture is distinguished from the generic concept of "culture," and what constitutes "American" popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.

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Publish date: Aug 2006
Added to Scribd: Feb 07, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9780742566842
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