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Table Of Contents

DECLINE OF POLITICAL PARTIES
FINANCE REFORMS
POLITICAL ACTION COMMITTEES
TECHNOLOGY
TECHNOLOGY IN THE FIRST DECADE OF THE TWENTY-FIRST CENTURY
COMMUNICATION AND POLITICAL CAMPAIGNS
ORGANIZATION AND PREVIEW OF CHAPTERS
FIRST POLITICAL STAGE: SURFACING
Communicative Functions of Political Campaigns
SECOND POLITICAL STAGE: PRIMARIES
THIRD POLITICAL STAGE: NOMINATING CONVENTIONS
FOURTH POLITICAL STAGE: THE GENERAL ELECTION
CONCLUSIONS
Communicative Styles and Strategies of Political Campaigns
PRELIMINARY CONSIDERATIONS
STYLES AND STRATEGIES OF CAMPAIGNS
Communicative Mass Channels of Political Campaigning
EARLY STUDIES
CONTEMPORARY STUDIES
HISTORICAL DEVELOPMENT
TYPES AND FUNCTIONS OF POLITICAL ADS
Public Speaking in Political Campaigns
THE SPEECH
POLITICAL SPEECHWRITING
ACCEPTANCE ADDRESSES
NEWS CONFERENCES
APOLOGIAS
Debates in Political Campaigns
HISTORY OF POLITICAL DEBATES
POLITICAL DEBATE STRATEGIES
EFFECTS OF POLITICAL DEBATES
Interpersonal Communication in Political Campaigns
INTERPERSONAL COMMUNICATION BETWEEN VOTERS
Advertising in Political Campaigns
DEVELOPING A MASTER PLAN FOR POLITICAL ADVERTISING
CAMPAIGN ADVERTISING STRATEGIES
INTERNET CAMPAIGN COMMUNICATION STRATEGY
INTERNET TOOLS
Notes
Selected Bibliography
Index
About the Authors
P. 1
Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices

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Published by RowmanLittlefield
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

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Publish date: Aug 16, 2011
Added to Scribd: Feb 07, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9781442206731
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