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Table Of Contents

FIGURE 5.11 Theorized Model of Campaign Communication Mediation
FIGURE 8.1 2009 Social Media Adoption Trends
FIGURE 8.3 2009 Survey Findings: Perceived Value of Social Media
FIGURE 8.4 2009 Survey Findings: Perceived Value of Social Media
FIGURE 8.5 2009 Survey Findings: Perceived Value of Social Media
Cinema in the Age of RWX Culture
Bibliography
Index
About the Editor
About the Contributors
P. 1
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

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Published by RowmanLittlefield
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

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Publish date: Jul 16, 2010
Added to Scribd: Feb 07, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9780739140055
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