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Table Of Contents

Media, Fear, and the Consolidation of State Power
TWENTY-FIRST CENTURY
THE TERRORIST INTEREST IN FEAR-INDUCING PERSUASIVE MESSAGES
THE GENERAL CHARACTER OF FEAR-BASED PERSUASIVE MESSAGES
THE SOCIAL CONSTRUCTION OF REALITY
THE ENTHYMEME AS A TOOL OF PERSUASION
THE POWER OF THE ENTHYMEMATIC ARGUMENT
Social Construction of Media-Generated Terrorist Images
TERRORISTS’ USE OF PERSUASION
TYPIFICATIONS AS STEREOTYPES
JOURNALISTIC APPLICATIONS OF THE SOCIAL CONSTRUCTION OF REALITY
THE ADAPTIVE UNCONSCIOUS AS THE RESERVOIR OF VALUE CONFLICT
SOME COMPARISON OF RELIGIOUS CORE VALUE SYSTEMS
SECULAR VALUE CLASH: NAZISM VS. WESTERN DEMOCRACY
JIHADIST LANGUAGE THAT TAPS INTO CORE VALUES
SOVIET PROPAGANDA AS A REFLECTION OF CORE VALUES
ORIGIN OF THE CURRENT CARICATURE OF THE IMPERIALIST
PERSUASION, VALUES, AND THE ADAPTIVE UNCONSCIOUS
FROM ITS ORIGINS TO MODERN TIMES
HISTORICAL DEVELOPMENT OF THE STUDY OF COMMUNICATION
FUNCTION OF MODERN COMMUNICATION
PROPAGANDA AS PERSUASION
PROPAGANDA’S USE OF THE SOCIAL CONSTRUCTION OF REALITY
Propaganda: From Theory to Practice
PROPAGANDA USE UNDER NATIONAL SOCIALISM
PROPAGANDA USED BY THE UNITED STATES AND IRAQ IN THE GULF WAR
PRACTICAL PROPAGANDA TECHNIQUES
Index
P. 1
Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process

Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process

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Published by RowmanLittlefield
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.

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Publish date: Nov 15, 2009
Added to Scribd: Feb 07, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9780761847052
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