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Table Of Contents

Representations, Multiculturalism, and Mass Media
Visual Attraction, Body Display, and Advertising
Constructed Bodies, Deconstructing Ads: Sexism in Advertising
Symbolic Racism in Advertising
Ethnic Advertising
Speed and Fragmentation: Toward Postmodern Consciousness
Glossary
References
Index
About the Author
P. 1
Provocateur: Images of Women and Minorities in Advertising

Provocateur: Images of Women and Minorities in Advertising

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Published by RowmanLittlefield
In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising. The previous edition of Provocateur was honored by CHOICE magazine as an Outstanding Academic Title, with its highest rating: 'Essential.'
In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising. The previous edition of Provocateur was honored by CHOICE magazine as an Outstanding Academic Title, with its highest rating: 'Essential.'

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Publish date: 1999
Added to Scribd: Feb 07, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9780742568761
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11/27/2014

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9780742568761

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