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Table Of Contents

The Comprehensive Campaign
Campaign Phases: Key Decisions and Tasks
The Campaign Team
Campaign Goals, Priorities, and Objectives
Campaign Resources and Policies
Executing the Campaign
The Art of Fundraising
Post-Campaign Evaluation, Planning, and Stewardship
Campaign Communications and Events
Conclusion
Index
About the Author
P. 1
Leading the Campaign: Advancing Colleges and Universities

Leading the Campaign: Advancing Colleges and Universities

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Published by RowmanLittlefield
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.

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Publish date: 2010
Added to Scribd: Feb 07, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9781607096511
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