Professional Documents
Culture Documents
Dont miss headliners Jack Hanna, the internationally known wildlife expert, and Bob Nutting, who lives a dual life as a newspaper executive and Major League Baseball owner. Panels include All About the 3-Around Whats Up with Editorial Pages? New Tools for Building Audience and Revenue Where Ohio Readers Go First: Some Good News and Scary News and much more!
IO NEW OH
PER AS PA S
2012
N ONA ONA
e st
CONVENTION
. 19 33
CIATION SO
WEDNESDAY, FEBRUARY 8
10:30 a.m. 2 p.m.
Exhibits
Come early and check out the display of our newspaper contest entries and the offerings of our sponsoring vendors.
Welcome Reception
Join us in the Hilton ballroom foyer for cocktails, hors doeuvres and musical entertainment while connecting with friends and colleagues. Following the reception, enjoy the many fine restaurants, attractions and shopping in the Polaris area. Joining ONA members for the reception will be a number of legislative leaders and members of the executive branch.
THURSDAY, FEBRUARY 9
7:30 a.m.
Nutting
Bob Nutting, the CEO of Ogden Newspapers and principal owner of the Pittsburgh Pirates, will talk about the challenges and opportunities he sees in both of these fascinating roles as well as life under the media microscope as a team owner.
Where Ohio Readers Go First: Some Good News and Scary News
Anthony Casale, CEO of American Opinion Research and an original member of the USA Today startup team, will provide powerful data you can use that shows local newspapers are readers first choice for local advertising information. Hell also describe issues emerging in attitudes about local news. His findings are based on surveys conducted throughout the country, including comprehensive research that AOR performed in Ohio in May.
Casale
Led by members of the ONA Weekly Newspaper Committee, this session is an open forum for our weekly newspaper members to trade ideas and best practices in such areas as news coverage, advertising, circulation, technology and the Internet. In addition, U.S. Postal Service expert Max Heath will meet individually with members who have specific, local concerns. There will be advance signups for these one-on-one sessions at our convention registration table. Members who want to meet individually with Heath should bring their 3541 for Periodicals (newspapers) or 3602-R for Standard Mail shoppers, as submitted to the USPS.
Reau
Jackie Reau, CEO and founder of Cincinnatis Game Day Communications, will speak on how newspapers of all sizes can use social media tools and event marketing to build audiences, improve brand identity and increase revenue.
11:15 - 12:00
Biden
Jack Hanna, Director Emeritus of the Columbus Zoo and the Wilds and well-known conservationist and television personality, will talk about his experiences with both conservation issues and the media. Hanna recently was in the international spotlight after exotic animals were released in the Zanesville area and many had to be tragically shot.
Hanna
Editors from three different-sized papers Dennis Mangan, editorial page editor for the Vindicator in Youngstown; Michael Shearer, executive editor for the Newspaper Network of Central Ohio; and Gary Kiefer, Managing Editor for New Media for The Columbus Dispatch will discuss the role of todays newspaper editorial pages and how theyre evolving to stay relevant in the digital age. The moderator will be Ohio Universitys Andy Alexander, former ombudsman of The Washington Post.
Once again we honor the winners in all categories of the Hooper Newspaper Awards for ONA member weekly newspapers. The session will include announcement of the winners in 12 classes and presentation of General Excellence Awards plus the winners in our Collegiate Newspaper Competition. This year were also adding a special slide show you wont want to miss.
Pikelny
The hottest topic in the printing world is the conversion by The Columbus Dispatch to the compact, three-around printing format and the decision by Enquirer Media in Cincinnati to then move its printing to Columbus. Three people with direct involvement in the project Benjamin Marrison, editor of The Dispatch; Philip Pikelny, vice president of Dispatch Digital and chief marketing officer for the Dispatch Printing Co.; and Dave Preisser, vice president of operations at Enquirer Media in Cincinnati will discuss what this new printing system means for their organizations. Theyll bring prototypes, explain how theyre resolving issues and concerns, and why they believe it can increase readership and help the bottom line.
Heath
Max Heath probably knows more about the Postal Service than most postmasters, and is the newspaper industrys leading postal expert. In this session Heath will update everyone on the latest developments with the USPS and Congress.
Interested in learning great, revenue-generating ideas for print and digital? Do you have a great idea youve either tried or always wanted to try? Submit your ideas to the ONA by going to www.ohionews.org and youll be entered to win an iPad 2. The best submitted ideas will be shared in this session, which will be facilitated by nationally known advertising consultant Mel Taylor.
5:30 p.m.
Taylor
Adjournment
For more information and to register online, go to www.ohionews.org.