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Metro magazine - Finding Work With The Web - Lars Leafblad - Paul DeBettignies - Kate O'Reilly

Metro magazine - Finding Work With The Web - Lars Leafblad - Paul DeBettignies - Kate O'Reilly

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Published by Lars Leafblad

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Published by: Lars Leafblad on Feb 07, 2012
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02/07/2012

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Two top Minnesota recruiters offer their thoughts on the best ways to look for a job online
By:Kate O'Reilly
Looking for a new job is a daunting task – in many  ways a full-time job of it's own. Increasingly, thesearch for the right position is done online. Buthow does one use the web effectively during a jobsearch?That’s the question I posed to local virtuosos LarsLeafblad, the principal atKeyStone Search, andPaul DeBettignies, the vice president of recruitingand co-founder atHireCast Consulting. Whatfollows is a rundown of their advice, with a few thoughts of my own.
Top three tips for job searching onlineFace time is more valuable than the Internet.
Most job seekers spend too muchtime searching for new opportunities online. The reality is that the overwhelming majority of new jobs are still found through face-to-face introductions or connections. Use yourtime online to discover organizations, opportunities or individuals that resonate with yourown interests, passions, and career inspirations—and then find a way to connect withthem off-line.1.
Make sure your online persona is current and professional.
 Websites likeTwitter or LinkedIn can help you uncover individuals or organizations that you’d like tolearn more about. Employers and recruiters are using these same sites to learn aboutpotential employees. Make sure your online profiles are current and accurate, and that you’re comfortable the content you’re sharing online won’t turn-off any potentialemployers. Look at your last ten posts. Would you want your potential boss to read all of them?2.
Say thank you – a lot.
It’s easy to fall into a transactional mindset and place yourself atthe center of the job search universe. Don’t forget that employers are also investing valuable time in your future. Small gestures, such as writing a personal thank you note tosomeone who just offered an electronic introduction, lead to more personal connectionsand produce better results in the long run.3.
Top three things to avoid when job searching onlineOutdated, overblown, or incomplete online profiles
. If a hiring manager orrecruiter receives your resume and has any degree of interest the first thing they will do isGoogle you. The first or second search result will likely be your LinkedIn profile. If it’s notcurrent or reflecting the same information you just shared on your resume, that’s apotential red flag about your candidacy. Keep it current.1.
Failing to close the loop
. If you’ve traded e-mails or met face-to-face with someoneduring your job search, that individual has invested time in your success. If you decide togo a different direction and that individual finds out about your eventual new job viasocial media or someone else in their network, you’ve left a poor final impression. Takethe time to close the loop with anyone you’ve connected with during your job search to letthem know where you’ve landed, that you appreciate their time, and that you look forwardto keeping in touch. Ask them to contact you if there’s ever anything you can do to returnthe favor of their time.2.
Generic introductions
. A mass e-mail is a terrible way to make a positive first3.
 A Subdued Sound
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Twin Cities Metro | | Finding Work With The Webhttp://www.metromag.com/blog/finding-work-web1 of 32/7/2012 8:37 AM

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