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AMES 7/24/08 9:12 AM Page 69

ames international

tea leaves available, the company says. “That means no metallic taste from the ing tea estates, the Teaosophy team eval-
“We at Teaosophy have embarked on a staple to detract from the taste of the tea – uates every step of the process to ensure
journey, seeking to learn all we can about and a purer, more natural cup for [cus- the fair treatment of both the environment
the fascinating world of tea and to share tomers] to enjoy.” and the people who make the tea experi-
this knowledge with others. Through edu- ence possible,” the company explains.
cation, certified quality and cutting-edge Straight from the Source “We can personally attest to the quality of
technology, we hope to convert the world Founder George Paulose, a native of our tea, and the standards by which it is
to drinkers of quality leaf tea.” India, has extensive knowledge and grown. Our promise [is that] we will
Each pyramid-shaped tea bag allows experience in the tea industry. never sacrifice the tea, while maintain-
for the necessary space for the leaves to “His wide network of connections ing reasonable prices.”
expand and infuse more effectively than with growers throughout India gives Teaosophy is careful to minimize its
traditional, flat bags. “This innovative Teaosophy a competitive advantage in impact on the environment, while con-
new bag concept gives [customers] the product sourcing,” the company tributing positively to the community in
leaf tea experience without the inconven- explains. “We’ve been to the tea which it operates.
ience and mess of a tea ball,” the compa- estates, and we’ve met the people, fol- “We harvest leaves from nature, and
ny explains. lowing the tea from the tree to the must be conscious of our responsibility
The silken, mesh material ensures no taster’s cup. Our direct relationships with to respect the source,” the company
leaves enter the cup, but also eliminates the estates also guarantee that Teaosophy explains. “To cut down on unnecessary
any aftertaste that commonly affects tea is of the finest quality.” waste, Teaosophy uses minimal packag-
other teas that use chemically bleached Teaosophy’s quality control team ing. We eliminate the outer wrap that
paper. “Our pods are ultrasonically ensures the company’s commitment to usually surrounds individual tea bags.
sealed, eliminating the need for metal sta- producing high-quality teas is upheld dur- Instead, we guarantee freshness with
ples or glue,” the company explains. ing the production process. “When visit- our resealable plastic tea caddy.”

food and drink • fall 2008 • www.fooddrink-magazine.com 69

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