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1 Case Study Based on Advertising Creative Strategies

1 Case Study Based on Advertising Creative Strategies

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Published by Sudeep Poudel

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Published by: Sudeep Poudel on Feb 07, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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CASE STUDY ON VODAFONE (BASED ON CREATIVE STRATEGY)
Vodafone is the largest telecoms company in Europe with 191 million customers and a presence in26 countries worldwide. It is an extraordinary success story. Vodafone has gone through very rapidexpansion for the last two decades  the £112 billion hostile takeover of Mannesmann in 2000being just one example of its commitment to becoming a global leader  to deliver against astrategy of accelerated customer growth and geographic expansion.
The challenge
In 2005, the Chief Financial Officer set out to develop a global finance vision and strategy forVodafone. The objective was clear: to align its 18 disparate and largely autonomous operatingcompanies and transforms the organization by embracing pragmatic and innovative workingpractices.
The approach
Vodafone and KPMG worked together as a team to ascertain the current position of Vodafonesglobal finance function, to benchmark it against best practice and to identify an agreed view of howthe organization could develop with an effective and pragmatic high level plan. The first deliveryphase involved the formulation of a global vision and strategy together with a roadmap forimplementation and a business case to underpin the plan.Critical to our proven approach is a highly structured workshop to build a common finance visionthat draws on a solid understanding of the finance function today and its potential for the future.
The result
Following a review of Vodafones global finance function, their finance leadership team and theglobal finance organization is now completely aligned with a single vision and strategy. This visionwas cascaded to the top 200 finance managers and enthusiastically received.
The benefit
o
 
better support for the business
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improved quality of management information
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unified finance team
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simplified processes
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reduced costs
o
 
improved talent pool.

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