the largest and most technologically advanced marketing communications networks in the world.
ature of Work:
Rapid SAP implementation and long-term support
Tactical / Strategic Requirements
- Market Pressures / Obligations: There was a need for fast implementation with stable supportand ongoing development.- Status of Various Projects: At the time of implementation, no other projects could be put intothe pipeline until this project was completed.- Resource Availability: Limited in-house resources were available, so the client hired GrayCellto perform the implementation and support.- Available Management Bandwidth: For implementation, client management was available tooversee the project. However, there was not enough client-side management available for supportdue to the client's ongoing projects and initiatives, so GrayCell is handling all support andoperation functions.
: This is a sophisticated client who was already familiar with the concept of offshore outsourcing. In this case, the client's willingness to explore their options enabled them torealize a significant cost savings on their SAP support functions.
Engagement Model Dimensions For Ogilvy & Mather
- We implemented a "White Box" model for SAP implementation,whereby the client was responsible for management functions and GrayCell provided qualifiedfunctional and technical resources. For ongoing support we adopted a "Black Box" approach,whereby GrayCell is 100% responsible for managing offshore support functions.
Communications Management Structure -
We implemented a basically "one-to-one"communication structure for support functions and a "many-to-many" communications structurefor implementation, using a system of conference calls, Yahoo instant messenger, e-mails, andvoice-2.
Onsite / Offsite / Offshore Mix
-- Due to the client's large size and familiarity with offshoreoutsourcing, we were able to provide an efficient mix of on-site, off-site, remote and offshoreservices.3.
- We are currently using a Long Duration Capacity Model for SAPsupport and application maintenance, which allows us to provide the client with greater cost-savings and efficiencies. However, for the initial SAP implementation we utilized a Shorter Duration Project Model in order to achieve well-defined functional objectives as quickly as possible.4.
- For the SAP implementation, we used highly skilled and experienced projectmanagers, programmers, architects and senior consultants on-site who are expert at SAP, Oracle,and Java/J2EE. For the longer-term support functions, we were able to lower costs by usingconsultants at a less senior skill level who a well versed in the necessary ABAP and Basisapplications.5.
-We provided a large-sized onsite team for implementation and continue to providethem with a medium-sized offshore team for support.
Accomplishments Using the Engagement ModelWith the help of GrayCell's functional and technical skills, Ogilvy accomplished the following:
Fast, efficient, on-time and under-budget implementation of an SAP system that consisted of Finance and Control, Material Management, Sales and Distribution, and Project Management