App Search Analytics | January 2012
ANALYTICS HIGHLIGHT SUMMARY
App Search Analytics
On Android, 3% of all Android Downloads were paid, steady from December. Paid iOS appdownloads decreased to 23%, down from their high of 30% in December. The decreasewas concentrated at the $.99 price point, which dropped from 17.8% to 11.4%. The $1.99price point also fell by 1.8%, however, several premium price points showed strength inDecember.
Best in Category
The games category decreased its share for the second consecutive month on Androidwhile utilities increased. Social networking and music both increased by at least 0.5%,while travel and lifestyle app decreased by the same amount. On iOS, Games decreasedits share by 3.5%. Utilities, productivity and social networking apps saw their sharesincrease by at least 1%, while education apps decreased their share by 1%.