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Chomp Charts January 2012

Chomp Charts January 2012

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Published by: Chomp on Feb 07, 2012
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 App Search Analytics | January 20121
 APP SEARCH ANALYTICS
January 2012
Analysis by Dr. Alex Braunstein
 
 App Search Analytics | January 2012
 ABOUT CHOMP’S APP SEARCH ANALYTICS
Welcome to the
16th edition
ofChomp’s
App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during themonth of January.Android and iOS metrics included in this edition of App Search Analytics refers to data collected January1 - 31, but references previous months for trending and comparison purposes.To see more app search data from Chomp visit
http://chomp.com/etc/chomp-charts
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 App Search Analytics | January 2012
 ANALYTICS HIGHLIGHT SUMMARY 
App Search Analytics
App Monetization
On Android, 3% of all Android Downloads were paid, steady from December. Paid iOS appdownloads decreased to 23%, down from their high of 30% in December. The decreasewas concentrated at the $.99 price point, which dropped from 17.8% to 11.4%. The $1.99price point also fell by 1.8%, however, several premium price points showed strength inDecember.
Best in Category
The games category decreased its share for the second consecutive month on Androidwhile utilities increased. Social networking and music both increased by at least 0.5%,while travel and lifestyle app decreased by the same amount. On iOS, Games decreasedits share by 3.5%. Utilities, productivity and social networking apps saw their sharesincrease by at least 1%, while education apps decreased their share by 1%.
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