Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
4Activity

Table Of Contents

1.1 Problem statement
corporate culture constructs
1.3 Organisational challenges in the marketing research industry
1.4 Objectives
1.5 Research paradigm
1.6 Research methodology
1.7 Layout of the dissertation
1.8 Chapter summary
2.1.1 Historical development of the employee motivation concept
2.1.2 Definitions of employee motivation
2.1.3 Theories of motivation
2.1.3.1 Needs-based theories
2.1.3.2 Cognitive theories
2.1.3.3 Reinforcement theories
2.1.4 Motivation theories: Composite summary
2.2 Job Satisfaction
2.2.1 Definitions of job satisfaction
2.2.2 The determinants of job satisfaction
2.2.3 Theories on job satisfaction
2.2.4 Job satisfaction: Composite summary
2.3 Corporate culture
2.3.1 Historical development of the corporate culture perspective
2.3.2 Definitions of corporate culture
2.3.3 Corporate culture: Composite summary
2.5 Chapter summary
3.1.2 Relationships between demographic variables and job satisfaction
and employee motivation and job satisfaction
corporate culture
3.2.1 Relationships between employee motivation and job satisfaction
3.2.2 Relationships between job satisfaction and corporate culture
satisfaction and corporate culture
3.3 Chapter summary
4.1 Research design
4.1.1 Research aims
4.1.2 Sample
4.1.3 Measurement instruments
4.2 Sampling and sample structure
4.2.1 Sampling
4.2.2 Sample structure
4.3 Measurement instruments
4.3.1 The Motivation Questionnaire (MQ)
4.3.3 The Corporate Culture Lite Questionnaire (CCQ)
4.4 Data collection and processing
4.5 Data analysis and interpretation
4.6 Chapter summary
5.1 Reliability of the measurement instruments
5.1.1 Reliability of the Motivation Questionnaire (MQ)
Questionnaire (WLQ)
5.1.3 Reliability of the Corporate Culture Lite Questionnaire (CCQ Lite)
5.1.4 Summary
5.2 Descriptive statistics of the measurement instruments
5.2.1 Descriptive statistics for the MQ
5.2.3 Descriptive statistics for the CCQ Lite
5.2.4 Summary
5.3.1 Age
5.3.2 Gender
5.3.3 Job tenure / Years of service
5.3.4 Education level
5.3.5 Seniority
5.3.6 Summary
5.4.1 Correlations within the MQ
5.4.2 Correlations within the WLQ
5.4.3 Correlations within the CCQ Lite
5.4.4 Correlations between the MQ, WLQ and CCQ Lite
5.4.5 Canonical correlations between the MQ, WLQ and the CCQ Lite
5.4.5.1 Correlation between the MQ dimensions and WLQ scales
5.4.5.2 Correlation between the WLQ scales and CCQ Lite domains
5.4.5.3 Correlation between the MQ dimensions and CCQ Lite domains
5.4.6 Summary
5.5 Chapter summary
6.1 Reliability of the measurement instruments
6.2 Descriptive statistics of the measurement instruments
6.3.1 Age
6.3.2 Gender
6.3.3 Tenure
6.3.4 Education level
6.3.5 Seniority
6.3.6 Summary
6.5.1 Relationships between employee motivation and job satisfaction
6.5.2 Relationships between job satisfaction and corporate culture
6.5.3 Relationships between employee motivation and corporate culture
6.5.4 Summary
6.6 Chapter summary
0 of .
Results for:
No results containing your search query
P. 1
Thesis Roos w

Thesis Roos w

Ratings: (0)|Views: 296 |Likes:
Published by Sukhdev Singh

More info:

Published by: Sukhdev Singh on Feb 08, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

06/17/2013

pdf

text

original

You're Reading a Free Preview
Pages 5 to 18 are not shown in this preview.
You're Reading a Free Preview
Pages 23 to 49 are not shown in this preview.
You're Reading a Free Preview
Pages 54 to 119 are not shown in this preview.
You're Reading a Free Preview
Pages 124 to 138 are not shown in this preview.
You're Reading a Free Preview
Pages 143 to 222 are not shown in this preview.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->