Since other Jordan¶s series, like
amily Law Online, is already subscribed to by university libraries (for example, University of Birmingham Library), brandfamiliarity might induce librarians to choose Jordan¶s Education Law Reports seriesover others. Weaknesses:
Jordan does not have a full text legal library that consists of reported as well asunreported cases. Therefore, lawyers, students or other customers who want tosearch and read
cases in the UK, EU or internationally have to resort to otherpublications who provide this service, like Justis, Lexis Library, Westlaw and Lawtel.Therefore, customers often consume Jordan¶s products in conjunction with that of other brands.
Jordan is also relatively new to online publishing, which is a key strength for Justis.In terms of expertise and research in what works for an online reader, therefore,Justis is clearly the leader.2.
The Lexis Library Being a full text online library, like Justis, The Lexis Library is a direct competitor.However, it does publish an education law related series in print and online versionscalled µThe Law of Education¶ which consists of relevant statutes, statutory instruments, cases, circulars and administrative memoranda. Subscribers also get bi-monthly updates about relevant legislation and important cases.Benefits:
Comprehensive series of legislature, news, commentaries, memorandum as well ascase laws which makes it a great resource for researchers and policy makers to referto.
Readers of this series can be led to check out the relevant cases not included in theseries (hypertexted) using LexisNexis, thus attracting new subscribers. Weaknesses
The cost of the yearly subscription is quite high (print version costs GBP 970.20 yearly subscription consisting of 6 issues and bi-monthly bulletins), thus might not be viable for purchase by individual students, graduates, etc.
It covers only the material pertinent to United Kingdom.
rofile of a viable product
CoverageSince two products covering education legislature and case law reports already exist in themarket, I suggest Justis¶ new series should have a more niche market focus. I suggest that thenew series should concentrate on a specific fast growing section of education law- specialeducational needs law. The fact that this is an area of interest currently can be inferred fromthe fact that Jordan Publishing is hosting a conference in
arch 2012 on this topic. Also, thefact that this is a new and growing area of law would be in-keeping with the brand image of Justis. It would also eliminate Jordan¶s and LexisNexis¶ products as direct competition.