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Table Of Contents

TABLE OF CONTENTS
SYNOPSIS
INTRODUCTION
BRAND AND BRAND EXTENSION
RESEARCH METHODOLOGY
OBJECTIVES OF THE PROPOSED STUDY
DATA COLLECTION
ANALYSIS AND SCOPE OF RESEARCH
INDUSTRY ANALYSIS
POSITIONING BY KELLOGG’S
DATA ANALYSIS PLAN
DATA ANALYSIS
FACTOR ANALYSIS FOR CEREALS
FACTOR ANALYSIS FOR CHOCOS BISCUIT
SPEARMAN’S RANK CORRELATION
REGRESSION ANALYSIS
EVOLUTION OF BRAND EQUITY
VALUE PROPOSITION
BRAND LOYALTY
BRAND EXTENSION
BRAND IMAGE
BRAND PERSONALITY
BRAND IDENTITY
NON-USER SUGGESTIONS
RETAILERS SURVEY
FINDINGS
POSITIONING
CONCLUSION
ANNEXURE QUESTIONNAIRE CEREAL
QUESTIONNAIRE biscuit
RETAILERS QUESTIONNAIRE
BIBLIOGRAPHY
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Published by Sumeet Luhach

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Published by: Sumeet Luhach on Feb 08, 2012
Copyright:Attribution Non-commercial

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02/08/2012

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