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I have never read a "soft skills" book that was backed with such extensive research and jam packed with so many stories that all the skeptics among you and even some of you hardened cynics will reconsider giving trust another try

.http://tinyurl.com/Wecome-SmartTrust

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This book is both amazing and important. It's amazing because it thoughtfully analyzes the most critical issue of our time - trust

- and does so in a way that's easily digested and understood.

It's important because exercising the practices it espouses can produce profoundly positive outcomes.

Trust is the glue that holds together nations, organizations, families, and every good relationship on earth. Most of us already know that. What many people haven't yet discovered is the principle-centered framework that enables "smart trust" - balancing risk with opportunity, competence with character.

This powerful book by Stephen M.R. Covey and Greg Link gets to the heart of what can make trust work to everyone's advantage. They show how to cut through the traditional trust or distrust dichotomy. Covey and Link give us a handy set of trust lenses through which we can realistically envision a whole new world of possibility in our current and potential relationships.

As I coach leaders in a wide range of organizations, I'm frequently asked "Should I lead with my head or with my heart?" My answer is always the same: "Yes. Both." The most effective leaders - corporate executives, politicians, educators, clergy, parents, etc. - resist the head or heart quandary. They balance caution with optimism, analysis with empathy. They are neither gullible nor overly rigid. They exercise Smart Trust.

Covey and Link elaborate on five specific actions that produce Smart Trust:

1. Choose to Believe in Trust
2. Start With Self
3. Declare Your Intent ... and Assume Positive Intent in Others
4. Do What You Say You're Going to Do
5. Lead Out in Extending Trust to Others

The authors don't merely throw out platitudes. They provide plenty of compelling evidence in the form of case studies from the real world. They demonstrate that Smart Trust is not only achievable, it's - well, it's Smart.

= I have never read a "soft skills" book that was backed with such extensive research and jam packed with so many stories that all the skeptics among you and even some of you hardened cynics will reconsider giving trust another try

.http://tinyurl.com/Wecome-SmartTrust

=