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Star Bucks

Star Bucks

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Published by Debashish Bagg

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Published by: Debashish Bagg on Feb 08, 2012
Copyright:Attribution Non-commercial

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02/10/2014

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Presented by group 8
Starbucks: Delivering Customer ServiceStarbucks: Delivering Customer Service
 
 A 
genda
Brief History
Factors driving early success
Value Proposition
Customer ²score
Customer profitability relationship
Steps to improve customer satisfaction
40 million investment yes/ no
 
Hi
story 
1971
 ±
G
erald Baldwin,
G
ordon Bowker, Ziev Siegl started
 ±
Small shop in Seattle·s Pike Place
1982
 
 ±
Howard Schultz, starbucks marketing team
 ±
After few years took over the chain
1992
 ±
W
hole bean, premium priced coffee
 ±
W
hite collared patrons (Age:
25
²44)
2
00
2
 ±
CA
GR
sales 40% annually
 ±
CA
GR
earnings
5
0% annually

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