Make Money Now! Everything You Need to know to Sell Content Online
By Ezina
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About this ebook
Every new content creator starts with an idea, zero customers, and zero followers. Each had to create their niche, build a following before they started making more money than their parents. But to become a successful content creator, you have to understand the business behind the content creation and implement marketing strategies in order to ensure success.
As a musician, an early blogger, author, podcast host, Multimedia content producer and success coach, Ezina LeBlanc has seen the role of content creators evolve and expand into something that no one could have ever imagined. For 3 decades Ezina has been creating content and selling it online through her newsletter and now on social media. She has undisputed insight into how to thrive in the content creator industry. She has been there, done that and is ready to share the crucial steps to get started selling your content online. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your content for multiple platforms
*Monetize your lifestyle
*Enroll others to assist with selling your content
Plus tips on:
*The best content to create right now
*Working your circle of influence
*Maximizing your reach
*Using penny ads to gain momentum
Ezina
Ezina is an author, actress, 3rd generation Shaman, musician and humanitarian as well as, the creator of the Guitar Goddess Show and founder of the Star Mastery Academy. She is known for her globally conscious lyrics, powerful performances, and using music as a positive force for change. She has traveled the globe giving numerous public lectures, specializing in Health, Wealth, Spirituality and Artistic Entrepreneurship. She made her debut as a novelist in 1995, soon gaining the attention of both critics and a wider audience for her inspirational vigor, expressive storytelling, and fearless axiom. She is the author of more than twenty books, including the Indie Artist Bootcamp Series, Simplistic Bliss Series as well as numerous poetry and cookbooks. Ezina believes that life is meant to be shared, so she shares her experience with others in hopes of bringing a little sunshine into everyone's life.
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Book preview
Make Money Now! Everything You Need to know to Sell Content Online - Ezina
Chapter One - Internet Success Checklist
Chapter Two - Business Plan
Chapter Three - Developing Content
Chapter Four - Producing Content
Chapter Five - Selling Content
Chapter Six – Writing Sales Letters
Chapter Seven – Delivering Your Product
Chapter Eight – Website Strategy
Chapter Nine – Accepting Payments
Chapter Ten – Affiliate Programs
Chapter Eleven – Online Advertising
Chapter Twelve – Working Your Circle of Influence
Chapter Thirteen – Internet Marketing Methodology
Chapter Fourteen – Developing Your Web Cred
Epilogue
Acknowledgments
About The Author
Other Books By Ezina
Connect with Ezina
Prologue
The internet has been an amazing vehicle for moving the planet forward in directions only dreams are made of. When I first heard of the internet I was in School in 1992. It was a new and exciting time to hunker down in my room and peek into the worldwide web. It was amazing to experience information at your fingertips. Was this the beginning of life on a planet where robots can do whatever you desire at breakneck speed?
I remember reading in 1984 that by the year 2000 every home would be equipped with a robot that would clean or do any menial task that you could think of. I remember seeing all of these shows showing solar powered cars and solar powered homes. Kitchen machines where you could dial up whatever food item you desired, press a button and it would appear. That was in 1984 and now in 2017, we have the cars but for the rest, we are still waiting.
The one thing that has continued to amaze and marvel us is the internet. Computers keep getting faster, smaller and smarter. Who dreamed that we would pay bills and conduct other financial transactions via computer. That we would trust all of our personal information to an invisible internet. That visiting the library would become optional and buying everyday items could be as easy as a scroll and a click.
Well my friends we are here. That day has arrived. 1-4 homes has a computer and 1-10 conduct 70% of their transactions via computer. That number grows every year and the results are astounding. Enter you. You have a business, you have a product but you are low on start up capital. No problem. Everyday the internet creates more and more millionaires. You could even become a millionaire with no product of your own.
Through Affiliate programs you could market or sell someone else’s products. Make a commission every time you refer a customer who buys their product. The commission checks keep getting bigger. You know why? People are more apt to buy someone else’s product that you are selling instead of your own.
I started selling products on the internet in 1995. My first product was a music CD entitled Tempted. At first I tried all the traditional ways to get the product sold. I signed a distribution deal with a pretty large company, I toured the country performing my songs and I even started performing on national television. Still sales were slow and there were so many people that I had to split the profits with. I decided that I needed to create a website to assist me in saving some marketing dollars.
I slowly and painfully designed my first website, uploaded the music and presto my online business was born. I printed up postcards and send them out to everyone I knew and asked them to visit my site and sign up on my guestbook.
Amazing things started happening. My 1000 Cd’s that I ordered quickly flew out the door. Then another 1000 and another 1000 and yet another thousand until I had sold 10,000 Cd’s. That is $100,000.00. All, mine, mine, mine! No one to share my profits with! Wow. I felt rich! I kept sending out postcards and people kept buying Cd’s. I kept re-ordering CDs and my bank account kept growing. They were so excited that they could see me and hear my music online.
In the beginning not everyone trusted sending money across the internet, about 80%, sent me checks. The numbers of online buyers kept growing and now in 2017 about 99% pay online.
In a moment of pure inspiration, I got the ideal to email the CD. People could buy it and I would email it to them. If they wanted an actual CD, I would send that to them as well.
Back then, it took forever to send music across the internet. So I decided to give people usernames and passwords where they could download it off my server directly. THIS WAS A BAD IDEA!!! This was not really successful as not everyone had an ISD line and some of my college buddies would share the password to other friends. Causing me to lose profits. Note the lyrics in the song No Friend of Mine ☺
Now, the technology has caught up and selling and downloading songs online is a synch.
I recovered from all the bad ideas and in place learned new great ideas to do business online. Now, I have 12 successful online businesses and each day they become more and more successful.
Fast forward to 2017, we have hybrid cars, electric cars, online grocery stores, online magazines, online newspapers, online house purchasing, virtual employees, information flying across the web at lightening fast speeds and instant downloads of everything including TV shows, movies, art, music, and books.
It’s an amazing time to be alive!
It’s an amazing time to be online!
Join me as I show you how to make millions selling your business on the world wide web. The score has been leveled. The little guy can make as much or more money as the big guy who inherited millions. No longer does finances determine how successful you will be. We all start at zero. How many you add to it is up to you.
We live in an abundant world. There is enough money for everyone. Decide how much you need to be happy and follow the steps to completion. I will help you avoid many of the mistakes that I made and steer you clear to the path of internet Success.
Sign up for my newsletter at
http://www.ezina.com/makemoneynow. Each month you will receive tips on ways to increase your internet business.
To Your World Wide Web of Success!
Ezina
Chapter One
Internet Success Checklist
Since starting my record label back in 1995, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you.
Lesson #1
Collecting your visitors' email addresses should be one of your top priorities.
Start collecting email addresses the moment you decide to start a business. Developing a list of targeted potential customers is an absolute must.
Although publishing an newsletter is usually the best route to go, it is not a necessity. You can use your list to send out web site updates, product updates, or whatever you'd like.
Lesson #2
Your web site can either make or break you.
A professional looking web site will play a major role in your success. If you aren't secure in your abilities to design a professional looking site, you will be much better off hiring a professional.
Lesson # 3
If you want to make a lot of money, you must create a niche.
A niche fills a specific customer need.
People want products and services that fulfill a specific personal need. If you are the first to fulfill the need, you'll reap the rewards.
Lesson # 4
Generating web site traffic takes a lot of time and effort. The key to generating a lot of traffic to your site is getting your link on as many sites as possible. Sure, listing your site with the Search Engines is your first step; however, you must not solely rely on Search Engines to bring you traffic.
My two biggest traffic generators are as follows:
Affiliate Program - Having your own affiliate program is one of the best ways to get hundreds, even thousands of links to your web site.
Providing a Free Product or Service - Providing your visitors with a free product or service is a great way to drive traffic to your site.
For example, I offer a free resources all over the my website and mention these free resources on many different sites online. By providing valuable free content, people who enjoy the info will visit my site for more.
Lesson # 5
Selling your own products and services is much more profitable than working a day job.
Lesson # 6
People do not like to be sold. You will be far more successful if you have a sincere desire to assist your potential customers. This can be accomplished by writing informative articles, courses, tutorials, free access to VIP content or even providing advice within discussion forums in your area of expertise.
Trust plays a major role on the Internet. You must build your credibility with your target audience. People buy from people they know like and trust. Show your authenticity online.
Lesson # 7
Automation can save you hours of valuable time. Although there are certain areas of business that must be personally dealt with, there are many areas that can be completely automated:
List management
Customer follow-up
Welcome messages
Thank you messages
Order processing
Order fulfillment
Order confirmation
This can be accomplished using auto-responders, scripts and software programs.
Lesson # 8
Organization is an essential part of developing a successful artist based business:
Create a daily work schedule for an organized approach to each day.
Use an email program that will filter your messages into specific folders.
Organize your computer folders and files for quick and easy access.
Create a Frequently Asked Questions
page to lessen support requests.
Create templates for frequently used messages.
Lesson # 9
Customer satisfaction and support should be your top priority.
Lesson # 10
You have to spend money to make money. Even though you can start a business at ground zero, you still must be willing to invest some funds in your business including:
Computer
Internet Access
Software
Domain Name
Web Hosting
Education (books, courses, etc.)
Advertising
Lesson # 11
(I know, there were only supposed to be ten, but this one is important...)
SPAM is a four letter word and will be treated as such.
Although this list is far from complete, these lessons should provide you with some basic guidelines to assist you in developing a successful online business.