Print AdeX advertising trends in real estate in Punjab

24% increase in print advertising in real estate sector in Punjab in 2009-10

Advertising in 000 col cm 450 430 410 390 370 350 330 310 290 270 250 425

343

2008-09

2009-10

Amritsar registers highest growth of 91%; Chandigarh registers highest change in total ad space
2008-09 ( 000 cc) 267 41 19 9 8 343 2009-10 ( 000 cc) 338 42 23 16 5 425 Change +/72 1 4 8 -3 81 Growth (%) 27 1 20 91 -33 24

Chandigarh Jalandhar Ludhiana Amritsar Ambala PUNJAB

Chandigarh accounts for 80% of the total advertising in real estate sector in 2009-10
2008-09 Total Chandigarh Jalandhar Ludhiana Amritsar Ambala 3.43 lakh cc % 78 12 5 2 2 2009-10 4.25 lakh cc % 80 10 5 4 1

DB overtakes HT to emerge No. 2 in real estate volumes behind Tribune; Hindi / Punjabi dailies gain as English dailies register a decline in volumes
Total HINDI / PUNJABI ENGLISH Tribune Dainik Bhaskar Hindustan Times Indian Express Economic Times Dainik Jagran Amar Ujala Punjab Kesari Punjabi Tribune Dainik Tribune Ajit Jagbani 2008-09 3.43 lakh cc % 40 59 20 14 25 7 8 4 4 10 4 3 1 1 2009-10 4.25 lakh cc % 44 56 22 21 19 8 7 7 5 5 2 2 1 1

Chandigarh: Top 10 advertisers account for 38% of advertising in 2009-10

Top 10 advertisers in Chandigarh Barnala Builders & Prop Consu Motia Constructions Ltd Royale Empire Buider&developer G S Promotors & Developers Motia Developers Pvt Ltd Trishla Builders Hindustan Construction Co Ltd A P Shresth Colonisers Singla Builders & Promoters Green Valley Apartments(p) Ltd Overall Share 8 7 4 4 3 3 3 3 2 2 AU DB DT % % % % % % % % % % 22 6 8 3 17 8 0 2 12 11 2 23 55 37 8 22 0 28 25 30 0 0 0 0 0 0 0 0 0 0 ET 0 0 0 0 0 0 91 0 0 0 HT 26 36 27 27 21 20 5 28 22 29 IE 32 6 8 0 31 11 4 0 7 0 PT Trib 0 1 0 0 0 0 0 0 1 0 19 28 3 33 22 39 0 41 32 31

Chandigarh: Next 10 advertisers account for 18% of advertising in 2009-10

11-20 advertisers in Chandigarh Raglan Infrastructures Pvt Ltd Somsons Colonizers (p) Ltd Pearls Infrastructure Projects Jaypee Infratech Limited Ireo Mgmt P Ltd Dlf Universal Housing Board Haryana Hanumant Builders & Land Devp U S Estates Aps Group Overall Share 2 2 2 2 2 2 2 1 1 1 AU DB DT % % % % % % % % % % 5 0 0 3 0 0 14 0 14 0 11 20 8 9 0 0 18 10 24 59 0 0 6 0 7 0 7 0 0 0 ET 0 0 0 13 62 0 0 0 0 0 HT 20 17 6 60 10 49 25 14 13 9 IE 8 11 28 15 0 0 14 22 37 5 PT Trib 0 0 6 0 6 0 0 0 0 0 55 52 46 1 16 51 22 54 12 28

Jalandhar: Top 10 advertisers account for 61% of all advertising in 2009-10

Top 10 advertisers in Jalandhar Jankisons Raghav Mkt Co Unique Dream Builders Pvt Ltd Jaypee Infratech Limited Dlf Group Pearls Infrastructure Projects Jalandhar Improvement Trust Sahara Infrastructure & Housg Pathankot Improvement Trust Ansal Properties&infrastructur Ludhiana Improvement Trust Overall Share 27 7 5 4 4 4 3 3 3 2 Ajit AU DB DJ % % % % % % % % % % 0 0 0 50 25 23 0 22 0 25 JB PK 10 0 17 50 19 9 14 30 0 25 0 81 9 0 0 100 0 0 9 18 56 0 0 0 0 0 0 6 6 44 4 20 22 21 29 29 28 0 0 19 15 14 0 0 100 0 0 24 25 0

Ludhiana: Top 10 advertisers account for 61% of all advertising in 2009-10

Top 10 advertisers in Ludhiana Singla Enclave Devp Pvt Ltd Ashok Malhotra Group Jaypee Infratech Limited Munish Promoters & Developers Bhasin Infra Developers P Ltd Ansal Properties&infrastructur G K Infrastructure Ltd Omaxe Ltd Dlf Group Housing Board Haryana Overall Share 10 9 8 7 5 5 5 4 4 3 DJ % % % % % % % % % % 53 29 79 31 41 100 60 42 0 100 PK 47 71 21 69 59 0 40 58 100 0

Amritsar: Top 10 advertisers account for 61% of all advertising in 2009-10

Top 10 advertisers in Amritsar Unique Dream Builders Pvt Ltd Jaypee Infratech Limited Ansal Properties&infrastructur Sahara Infrastructure & Housg National Builders & Developers Jalandhar Improvement Trust Taneja Devp & Infrastructure Bhoomi Infrastructure Co Pathankot Improvement Trust Alpha G Corp Devp Pvt Ltd Overall Share 17 12 7 5 4 4 3 3 3 3 DB % % % % % % % % % % 100 32 0 50 14 48 51 55 56 100 DJ 0 68 100 50 86 52 49 45 44 0