A marketing research questionnaire and get them filled from their prospective TGanalyse it and send us a report of the unique positioning which they feel is advisableto Mahindra Scorpio.
Also, based on the positioning recommended through their study, the teams have tocreate a print ad and post it on MELANGE Facebook page and generate likes for it.Out of the received entries, the best 8 teams (including 3 waitlisted teams) will beshortlisted based on the m
arketing plan and the number of “likes” on Facebook. They will
move on to compete in Round 2.
8 teams (including 3 waitlisted) will be selected based on the quality of the video, analysisand the number of likes. These teams will be assigned regions, viz. North, South, East &West and will be designated
- Promotions, Melange-Mahindra
fortheir respective regions.2 teams each will be allocated one zone out of North, South, East, West and will bedesignated the title of
for the respected regions.In this round teams will have to create detail marketing and promotional campaign for theirrespective zones, ideas or the campaigns have to be a mix of ATL and BTL activities keepingin mind the target audience, feasibility, implementation and economics of the plan.
In round 3, the 4 out of 8 “
will present their region specific end to endcampaign to officials from Mahindra. Teams are expected to conduct Market Research tosupport their findings.Along with the Scorpio dipstick campaign, the teams will also be required to make either:
a 45 second (.mpeg format) TV commercial
a 45 second radio jingleThe teams adjudged to be the best will be crowned
“Brand Manager, Melange
and walk away with the prizes.Teams will ensure that all videos/photos uploaded will contain Mahindra Scorpio andMelange 2012 logos.