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geobuzzer_melange 2012_1328517138

geobuzzer_melange 2012_1328517138

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Published by Vipul Satya

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Published by: Vipul Satya on Feb 08, 2012
Copyright:Attribution Non-commercial


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K J Somaiya Institute of Management Studies
& Research, Mumbai
Where Ideas Converge!
 The Green Trade 
A game onCarbon Trading
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Geobuzz(www.geobuzz.in)is a first of its kind social platform which aims to provide a complete social experience as it happens in the real world. It accomplishes this by building 3 layers1) Social Network (connections, interactions)2) Location Based service (discover places, finder)3) Game-ification (connects social with local, social identity based on user contribution andprofession, real world rewards etc.)Geobuzz is currently a website running in beta available for major Indian cities like Delhi, Mumbai,Bangalore, Chennai and Kolkata. It would be extended to be Phone app, SMS service and will havean API for developers
How does it meet a current gap in the market or solve a customer problem?
The current search is fragmented. Same search result will not be helpful for every individual.
The current social experience is not complete. Having hundreds of connections withoutknowing why we have so many connections and when and how to use them
Rather add relevance to connections with Social identity which defines an individual betterand helps in having more meaningful social interactions
Unified and productive social experience for the users
Social Identity(based on user profile and contribution in the site)
which willredefine user engagement, targeted marketing and search
Bridge the gap between Business and Consumer by disruptive
Location based
social networking and Search
Geo Based Analytics for businesses
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Who will be your current or future, direct/indirect competitors?
Social networking sites like facebook, Foursquare etc.
Just Dial, Burrp, SulekhaFuture roadmap of the site includes coming out with mobile version of the site and use the potentialGIS features over geo-tagged data and come up with lot of interesting applications. It will also openthe developer platform so that the open source developer community can make use of the geo-tagged data to develop applications which can be used by Geobuzz users.
In this event, we would like to challenge your design skills and raise the limits to next level of creativity. It comprises of 2 different tasks:a) You have to design creative (2 pictures and 1 animated video) for marketing and branding of Geobuzz. We hope you might see how competitors create their animated videos, if not go to youtube and check it out which will give you an idea.
Best video and picture will be used officially by Geobuzz for its branding.
b) Put on your thinking caps and come up with various social badges (To create social identity),which can be awarded to Users of Geobuzz as recognition of their contribution to the social
of the site.
can be adding places in various categories, reviews, ratings and activity in the site.Hint: To help you relate more closely to the concept, think Farmville if it has to happen in the realworld or Foursquare. You can take help from Foursquare to understand the concept of social badgesin more detail(http://www.4squarebadges.com/&http://www.4squarebadges.com/foursquare- badge-list/). But remember we are an Indian site so social badges should relate to us and not out of context.
Best Social Badges will be used in Geobuzz in its collection of social identity badges.
Responses to this event can be posted in the following manner:
a) Become a member of Geobuzz(http://geobuzz.in/beta/) 

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