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Unilever Crm

Unilever Crm

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Published by Shinta Risandi

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Categories:Types, School Work
Published by: Shinta Risandi on Feb 08, 2012
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PROGRAM KELAS UNGGULAN FAKULTAS EKONOMI
Sekretariat : Kampus A, Jalan Kyai Tapa Grogol Jakarta Barat 11440Gedung I Lantai 9 - Phone : 5663232 Ext. 354
2011
MODULE ASSIGMENT
MANAGEMENT INFORMATION SYSTEM
PREFACE
First, we would like to say thank you to our God who has givenblessing and mercies for us. Also to
Drs. Iwan Ekawanto, MM
asour lecturers who helped and guided us so this assignment can bedone finally. And for our classmates in KU 2009 that alwayssupportted us in every situation. This Operation Management I Module Assignment has beenprepared to fulfill the requirements of the subject. In this moduleassignment, we will discuss our analysis about
PT. UNILEVERINDONESIA Tbk.
as our object of this assignment. We reviewed andanalyzed the Corporate Relationship Management used by UnileverIndonesia.At last, this paper might be imperfect and there are so manyweaknesses inside it. Hopefully that this paper can be useful toothers. Critics and advices to be better are accepeted in pleasure. Thanks for the attention. Jakarta, January 2012
TEAM MEMBER
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PROGRAM KELAS UNGGULAN FAKULTAS EKONOMI
Sekretariat : Kampus A, Jalan Kyai Tapa Grogol Jakarta Barat 11440Gedung I Lantai 9 - Phone : 5663232 Ext. 354
2011
MODULE ASSIGMENT
MANAGEMENT INFORMATION SYSTEM
CHAPTER IBACKGROUND
Customers Relationship Management(CRM) helps companiesimprove the provitability of their interaction with customers while atthe same time making the interactions appear friendlier throughindividualization. Ti succeed with CRM, companies need to matchproduct and campaigns to prospect and customers-in other words, tointelligently manage the customers life cycle. At the present time thebusiness orientation of an enterprise is not only seen from how muchthe goods are sold or how much the amount of benefits obtained.Developments in the business world aware of employers to betterunderstand their customer needs. Customer satisfaction is veryimportant orientations for the sustainability of the company's product.Of satisfaction that formed it will arise a high loyalty to the product. To be familiar with any factors that can increase customersatisfaction, the company must have a network of good relationshipswith customers. This requirement became the forerunner to make a system tounderstand customer needs, maintain customer loyalty, and provideadded value to our customers in conducting business or transactionswith the company. Unilever Indonesia is engaged in the manufactureof food, beverage and medical equipment is aware of the need tocreate high customer loyalty towards its products. With the rapidcompetition among competitors in the food industry, beverage and
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PROGRAM KELAS UNGGULAN FAKULTAS EKONOMI
Sekretariat : Kampus A, Jalan Kyai Tapa Grogol Jakarta Barat 11440Gedung I Lantai 9 - Phone : 5663232 Ext. 354
2011
MODULE ASSIGMENT
MANAGEMENT INFORMATION SYSTEM
medical supplies the company with large market level such asUnilever Indonesia are required to have the advantage of the benefitsthat a competitive advantage in competing. Unilever Indonesiaimplement Customer Relationship Management (CRM) to win thecompetition in maintaining relationships with customers and attractnew customers. Through this program customers in particular areexpected to retail customers become loyal to the company.
I.2.PURPOSE OF WRITING
 The purposes of this module assignment are:We understand and able to identify the location BalancedScorecard perspectivesWe know the direct implementation of theories in class in anorganization in this case PT Unilever Indonesia
I.3.METHODOLOGIES
We use first data and secondary data to make this moduleassignment. By visiting the company we choose, also by interviewingmanagements in the company. For secondary data we browse frominternet. And also from text book entitled “Cost Management” 4thedition.
I.4.SYSTEMATIZATIONS
 The systematization of this module assignment as follow:•Chapter I : This part consist of Background, Purpose of Writing,methodology, systematizations, company profile•Chapter II : This part consist of Literature Review of LocationStrategy•Chapter III : This part consist of implementaton of the data•Chapter IV : This part consist of conclusion and suggestion
I.5 COMPANY PROFILE
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