PROGRAM KELAS UNGGULAN FAKULTAS EKONOMI
Sekretariat : Kampus A, Jalan Kyai Tapa Grogol Jakarta Barat 11440Gedung I Lantai 9 - Phone : 5663232 Ext. 354
MANAGEMENT INFORMATION SYSTEM
medical supplies the company with large market level such asUnilever Indonesia are required to have the advantage of the benefitsthat a competitive advantage in competing. Unilever Indonesiaimplement Customer Relationship Management (CRM) to win thecompetition in maintaining relationships with customers and attractnew customers. Through this program customers in particular areexpected to retail customers become loyal to the company.
I.2.PURPOSE OF WRITING
The purposes of this module assignment are:•We understand and able to identify the location BalancedScorecard perspectives•We know the direct implementation of theories in class in anorganization in this case PT Unilever Indonesia
We use first data and secondary data to make this moduleassignment. By visiting the company we choose, also by interviewingmanagements in the company. For secondary data we browse frominternet. And also from text book entitled “Cost Management” 4thedition.
The systematization of this module assignment as follow:•Chapter I : This part consist of Background, Purpose of Writing,methodology, systematizations, company profile•Chapter II : This part consist of Literature Review of LocationStrategy•Chapter III : This part consist of implementaton of the data•Chapter IV : This part consist of conclusion and suggestion
I.5 COMPANY PROFILE