Under the guidance of Prof.

Anand Farkade

WHAT IS RETAILING?
Retailing consists of all activities involved in selling goods and services to consumers for their personal, family or household use . Emergence of retail industry in India Melas/ Mandis Kirana stores Convenience stores Commercial Plazas Shopping Malls

WHAT IS IT?
 Information Technology, or IT, is the study, design,

creation, utilization, support, and management of computer-based information systems, especially software applications and computer hardware.
 It is a combination of telecommunication and

computer science.

NEED FOR IT IN RETAILING

Unorganized retail market. Increase use of cash-less shopping. Eg credit and debit cards Increasing competition in retail industry. Fulfill customer demands on time

khushbo

ADVANTAGES CONFERRED BY IT
Improves operational efficiency Improved productivity through automation Enhance customer experience and satisfaction. Increases return on investment.

khushbo

IT INNOVATIONS IN RETAIL SECTOR

 Customer identification using RFID  Point of sale systems (POS)  Bar code readers, optical scanners, magnetic stripe readers.  Management integrated systems  ERPs

gagan

E-RETAIL
Retail is fast becoming the most preferred way to shop, It has a huge

operation base in Foreign countries but the concept still has to find foothold in our country. An e-retailer is an retailer that uses the Internet as a medium for customers to shop for the goods or services provided.

nitin

FEATURES OF E-RETAILING ELess barriers to entry and exist Extends geographical reach Helps comparison shopping Easy and cheaper resource Effective distribution channel

nitin