Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
To Use Mobile Messag

To Use Mobile Messag

Ratings: (0)|Views: 0|Likes:
Published by Moh Tahril

More info:

Published by: Moh Tahril on Feb 09, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/02/2014

pdf

text

original

 
Mobilize your marketing strategy this festive season2Why text messaging is still exciting2
Try these ideas for Festive Sales & Marketing text message campaigns4Try out a Customer service program via text message5
Mobilize your marketing strategy thisfestive season
The festive season is almost upon us, and retailers of all types and sizes are realizingthe potential of text messaging to play a key role in their marketing, sales, support andcustomer relationship management efforts.This whitepaper will provide retailers with the information that they need to fuel bothnew customer acquisition and retention over the festive period and boost their festivesales. Most importantly, the ideas, techniques and tools that are presented here willhelp you to get your text message program up and running in less than 5 minutes withno software development.
Why text messaging is still exciting
There are more than 5 billion mobile phones in use today, and in 2012 there’ll be morethan 6 billion if the current growth rates persist . The proliferation of mobile technologies,including the near-endless supply of iPhone, Android or other handset applicationsand the mobile web experience are exciting, but mask a very important and easilyforgotten fact: there is only one non-voice mobile technology that can enable you tocommunicate with all mobile phones today - text messaging via the short messageservice (SMS).The mobile phone is a highly personal communication device that commands moreattention from its owner than any other communication device in use today. As such,94% of all text messages are read and generate higher direct response rates than anyother media type, with average figures ranging between 15% and 45% .
Content
Copyright © 2010 Clickatell
1
1 http://www.wirelessintelligence.com/analysis/2010/07/global-mobile-connections-surpass-5-billion-milestone2 http://www.buzzle.com/articles/why-sms-marketing-is-so-effective.html
2
 
FEATURES & BENEFITS OF TEXT MESSAGINGRETAILERS LOVE TEXT MESSAGING
Retailers of all shapes and sizes love text messaging for its ability to play a key rolein wowing their customers, whether through mobile marketing campaigns, directresponse sales, pre- and after-sales support and even customer loyalty programmanagement.comScore released results that indicated increases in text message advertising forconsumer goods and services with a corresponding increase in response rate. Leadingsectors that were included in the results were:More importantly, recent figures indicate that text messaging is showing a 26% yearon year growth; it has become a technological fixture, which means it is here to stay.
FEATURE
UbiquityPush messagingTwo-way communicationMobile information storageShort text messagesSupport for multiplemessage format orcharacter setsReporting
BENEFIT
SMS is the only communication channel that canbe used to deliver a message to more than 74%of the world’s population, wherever they may beat the timeSMS is capable of delivering the message to thehandset on demand, whereas other widely availableoptions require the launch of an application for aninformation request to be made to a messagingserverNon-intrusive mobile dialogue with customers ispossibleMessages are stored in mobile handset inboxesand retrieved at any time, on demand160 characters of concise, to-the-pointcommunication which anyone can read, use &understandMessages can be sent & received in rich orlocalized language formats, including plain text,binary, 16-bit or special language charactersMany mobile operators provide receipts formessage delivery to the handset, including date& time stamps, making insightful reporting possible
3
SECTOR
FoodFashion/ClothingRestaurants
TEXT MESSAGE ADVERTISINGRATE INCREASE
53%38%37%
AVERAGERESPONSE RATE
13%More than 6%More than 16%

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->