FEATURES & BENEFITS OF TEXT MESSAGINGRETAILERS LOVE TEXT MESSAGING
Retailers of all shapes and sizes love text messaging for its ability to play a key rolein wowing their customers, whether through mobile marketing campaigns, directresponse sales, pre- and after-sales support and even customer loyalty programmanagement.comScore released results that indicated increases in text message advertising forconsumer goods and services with a corresponding increase in response rate. Leadingsectors that were included in the results were:More importantly, recent figures indicate that text messaging is showing a 26% yearon year growth; it has become a technological fixture, which means it is here to stay.
UbiquityPush messagingTwo-way communicationMobile information storageShort text messagesSupport for multiplemessage format orcharacter setsReporting
SMS is the only communication channel that canbe used to deliver a message to more than 74%of the world’s population, wherever they may beat the timeSMS is capable of delivering the message to thehandset on demand, whereas other widely availableoptions require the launch of an application for aninformation request to be made to a messagingserverNon-intrusive mobile dialogue with customers ispossibleMessages are stored in mobile handset inboxesand retrieved at any time, on demand160 characters of concise, to-the-pointcommunication which anyone can read, use &understandMessages can be sent & received in rich orlocalized language formats, including plain text,binary, 16-bit or special language charactersMany mobile operators provide receipts formessage delivery to the handset, including date& time stamps, making insightful reporting possible
TEXT MESSAGE ADVERTISINGRATE INCREASE
13%More than 6%More than 16%