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Table Of Contents

Strategy in an International Context
Strategy Should Pinpoint to Actions
The Purpose of Global Strategy
Three Strategic Objectives
Trade-Offs among the Three Objectives
Multi-Domestic Industries
Global Industries
Examples of Global Industries
Integration-Responsiveness Framework
The IR Framework
Global Integration
Objectives of Global Integration
Pressures for Global Integration
Local Responsiveness
Pressures for Local Responsiveness
The Four Strategies Emerging
from the IR Framework
Home Replication Strategy
(Export Strategy or International Strategy)
Multi-Domestic Strategy
(Multi-Local Strategy)
Advantages of Multi-Domestic Strategies
Disadvantages of Multi-Domestic Strategy
Global Strategy
What Transnational Strategy Implies
How IKEA Strives for Transnational Strategy
Difficulty of Implementing
Transnational Strategy
Organizational Structure
An MNE Network
Organizational Structure Provides for
Unambiguous Relationships
Structure Supports Strategy
Relative Contributions of the
Headquarters and the Subsidiary
Alternative Organizational Arrangements
For International Business
geographic area division
product or functionaldivision
A global matrix structureblends the
Export Department
The International Division
Advantages and Disadvantages of the
International Division
More Complex Organizational Designs
Geographic Area Division
An Example of Geographic Area Division
Product Division
Trade-offs of Product Division Structure
Functional Division
Trade-Offs of the Functional Division
Global Matrix Structure
Blends Several Orientations
Unilever: An Example of
Building a Global Matrix Structure
Disadvantages of Matrix Structure
Building the Global Firm
Visionary Leadership
Examples of Visionary Leaders
Organizational Culture
Implementation of Organizational Culture
Best Practice in Organizational Culture
Corporate Social Responsibility:
An Aspect of Organizational Culture
Organizational Processes
Common Organizational Processes
to Achieve Global Coordination
Global Teams
An Illustration of
Global Information Technology
The Importance of Global Talent Pools
Putting Organizational Change In Motion
A Multidimensional Undertaking
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56581529 Global Strategy

56581529 Global Strategy

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Published by Asifa Sultana

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Published by: Asifa Sultana on Feb 10, 2012
Copyright:Attribution Non-commercial


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