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2008 J D Power Automotive Online Marketing Review

2008 J D Power Automotive Online Marketing Review

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Automotive online marketing review - Oct 2008
Automotive online marketing review - Oct 2008

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Published by: TxScout on Nov 18, 2008
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06/16/2009

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© 2008 J.D. Power and Associates,The McGraw-Hill Companies, Inc.All Rights Reserved.
Automotive Online MarketingReview
Gene Cameron, VP Marketing/Media SolutionsScott Kane, Senior Research Manager
October 7
th
, 2008
 
© 2008 J.D. Power and Associates,The McGraw-Hill Companies, Inc.All Rights Reserved.
2
121314151617181995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*
2008 U.S. new vehicle sales will total about 14million, the lowest annual result since 1993
Source: J.D. Power and Associates*JDPA Forecast
Total U.S. New Light Vehicle Sales
Record Year - 17.4 Million Units
   T  o   t  a   l   N  e  w    L   i  g   h   t   V  e   h   i  c   l  e   S  a   l  e  s   (   M   i   l   l   i  o  n  s   )
 
© 2008 J.D. Power and Associates,The McGraw-Hill Companies, Inc.All Rights Reserved.
3
With higher gas prices, cars are now out-sellinglight trucks by a substantial margin
Car and Light Truck Share
0%10%20%30%40%50%60%200020012002200320042005200620072008*
   %    o   f   U .   S .   N   e   w   L   I   g   h   t   V   e   h   i   c   l   e   S   a   l   e   s   s
Car ShareTruck Share
Source: J.D. Power and Associates*August YTD

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