adopted by Kodak to embrace the newtechnology to sustain its leadershipposition.(b) From the evidence given in the case do you think Kodak’s charges of unfairtrading practices against Fuji are valid? Support your answer.
n December 5, 1997 the US lost its first major trade dispute in the newly formedWorld Trade Organization(WTO). The high-profile case pitted photographic paper and film giants
against one another along with their respectivegovernments, the US and Japan. Kodak claimed that Japan's photographic market &distribution structure, "deny[ed] [Kodak] fair and equitable marketopportunities."
Essentially, Kodak was arguing that it could not penetrate theJapanese market beyond a certain level due to structural restraints, governmentintervention, and back-room policies that favored Fuji.
On the other hand, Fuji & theJapanese government contended that Kodak's poor showing in Japan was due todeficient marketing, management, and investment in the Japanese market. Fuji and theJapanese government refused to enter into negotiations with Kodak because they perceived Kodak's allegations as groundless.This refusal to even discuss Kodak's complaint prompted a May 1995 Kodak filingwith the US Trade Representative's office under Section 301, which allows the US touse unilateral action against unfair trading practices. This was viewed to be Kodak's best chance to pry open the Japanese market. To Kodak's jeopardy, the case wasturned over to the WTO's Dispute Settlement Body in June of 1996. On December 5,1997 the WTO ruled against Kodak and the US saying it had found no evidence that,"Japan rigged its domestic markets to favor Fuji Photo Film Co. over Kodak."
1 Which company is truly Multinational ? Why?
A Truly Multinational Company
The Axel Johnson Institute, the predecessor to Nordic Water, was founded as early as in the beginning of thesixties in Nynäshamn. It was an exceptional institute, as it was privately owned. From the beginning the businessconcept was clean water. Here they should develop, design, manufacture and deliver machines and equipment for water and wastewater treatment.