ASIA PACIFIC
Digital Marketing Yearbook
2007
will be remembered asthe year the balance tipped. Forthe first time, Asia Pacific takesthe global lead in some keyaspects of the digital marketingmix. Both the total number of broadband users and marketpenetration is highest in AsiaPacific. The region boasts thelargest number of Internet users,surpassing the US and Europe,and mobile penetration remainshigher than anywhere else inthe world.
Edited by Rachel Oliver
www.asiadma.com
April 2007
asia digital marketing yearbook
The ears, eyes andvoice of digitalmarketing in Asia
The Asia Digital Marketing Association(ADMA) is the voice of, and advocate for,the digital marketing industry in Asia(excluding Japan). The ADMA is guided bysenior executives in the industry and ischarged with gaining consensus andproviding leadership on key industry issues.The ADMA actively promotes the benefits of using mobile and the Internet as channelsto communicate with consumers as well aslobbying and public relations assistance formember companies.The ADMA is a non-profit organisation with amembership base representing onlinepublishers / portals, agencies, researchcompanies, technology / service companiesand marketers / advertisers.
Why join the ADMA?
Being a member gives you access:• Unified voice for the industry to promote the useof the Internet (in the media and with potentialcustomers)• Forum for standards and best practice sharingSpokespeople to represent members and respondto criticism• Action-oriented committees to drive agendas• Events & training (speaking and networkingopportunities)• Case studies and helpful data• Standardisation of practices• Professional code of conduct• Industry contacts• Regular eNewsletter• Entry in the online Membership Directory• Access to the Members’ only section of the ADMA Web site that allows you to share information withother members and post company information,news, events, case studies, research papers, jobvacancies and tips.
How to join the ADMA
Membership fees are set low enough to encourageuniversal membership among industry players, andtaken together provide sufficient revenues tounderwrite regular activities. Other activities arefunded by sponsorship (cash and in kind) and bycharging admission fees for some events. Visit
www.asiadma.com/membership/join
andcomplete the online registration form.
ABOUT THE ASIA DIGITAL MARKETING ASSOCIATION
Visit
www.asiadma.com
for more details.
The ADMA gives heartfelt thanks allour members for their support and contributions:
ADMA Board Level members: ADMA Corporate members:
Adsperience, AGENDA Corporation, Axonus Asia, G2 Interactive, Google, HSBC Direct, The Hyperfactory, ICLP,Ion Global, Johnson & Johnson Vision Care Asia Pacific, OgilvyOne, Omniture, Premiere Global Services,Profero, SCMP.com, Think Partnership, Tribal DDB, WebDNA Interactive and ZUJI. And all our Individual members.
Yahoo! Asia
Introduction2 Australia5China8Hong Kong12India15Indonesia18Japan18Malaysia22Philippines24Singapore25South Korea28Sri Lanka30Taiwan31Thailand33 Vietnam35
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ADMA Asia Pacific Digital Marketing Yearbook 2007
The Asia Digital Marketing Association presents a great round-up of stats about digital marketing in Asia Pacific.
A must read for companies looking to dominate Asia's corner of the Internet!!!
For more info visit www.asiadma.com (the 'Enter' button is at the bottom of the first page).
A must read for companies looking to dominate Asia's corner of the Internet!!!
For more info visit www.asiadma.com (the 'Enter' button is at the bottom of the first page).
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