Bata is one of the world's leading footwear retailers and manufacturers withoperations across 5 continents managed by 4 regional commercial business units(CBUs). The MBU approach provides quality resources and support in key areasto the companies operating in similar markets such as product development,sourcing or marketing support. Each MBU is entrepreneurial in nature, and canquickly adapt to changes in the market place and seize potential growthopportunitiesBata's strength lies in its worldwide presence. While local companies are self- governing, each one benefits from its link to the international organization forback-office systems, product innovations and sourcingAlthough Bata operates in a wide variety of markets, climates and buying powerBata companies share the same leadership points. Two important ones areproduct concept development and constant improvement of business processes inorder to offer customers great value and the best possible service.