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Brand

Brand

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Published by Satyam Kumar

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Published by: Satyam Kumar on Feb 13, 2012
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11/03/2014

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BRANDAUDITREPORT
October 31
 
2011
BySANAM SAYEDSAMREEN KHANSAMIR GADAGKAR
 
Overview
 
Bata is one of the world's leading footwear retailers and manufacturers withoperations across 5 continents managed by 4 regional commercial business units(CBUs). The MBU approach provides quality resources and support in key areasto the companies operating in similar markets such as product development,sourcing or marketing support. Each MBU is entrepreneurial in nature, and canquickly adapt to changes in the market place and seize potential growthopportunitiesBata's strength lies in its worldwide presence. While local companies are self- governing, each one benefits from its link to the international organization forback-office systems, product innovations and sourcingAlthough Bata operates in a wide variety of markets, climates and buying powerBata companies share the same leadership points. Two important ones areproduct concept development and constant improvement of business processes inorder to offer customers great value and the best possible service.
 
History
Bata Shoes
is a large, family ownedshoecompany based inBermudabut currently headquartered inLausanne,Switzerland, operating 3 business unitsworldwide. It has aretailpresence in over 50 countries and production facilitiesin 26 countries. A large order from the army, military shoes and rising demandfor them, during World War I started rapid growth and small manufactureturned into modern industrial concern, one of the first mass producers of shoes.The phrase "work collectively, live individually" is one of his sayings. Batarecognized the potential of large-scale production, and was often called the"Henry Fordof Eastern Europe". He saw technology as a means of progress, andwanted to make the shoes as cheaply as possible so that the greatest number of people could access them.Bata's product range offers style, elegance, and durability but at the same time itis affordable for millions of Indians. Affordability and dependability are the twomost important elements of the brand Bata.

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