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JWT

JWT

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Published by: nehaseththedon on Feb 13, 2012
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JWT
JWT
is one of the largestadvertising agencies in the United States and the fourth- largest in the world. It is one of the key companies of Sir Martin Sorrell'sWPP Group(NASDAQ:WPPGY) and is headquartered inNew York.The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998.
JWT was named Adweek magazine's 2009 "Global Agency of the Year."
[
HistoryThe company that was to become JWT was founded by William James Carlton in 1864.Carlton's company was renamed byJames Walter Thompson in 1877 to
The JamesWalter Thompson Company 
, which eventually became
J. Walter Thompson
. It wasacquired byWPP Groupin 1987. In 2005, the agency was "relaunched" by dropping thename
J. Walter Thompson
in exchange for 
JWT 
.
JWT claims to be the first to:
build the first full-service advertising agency
create the first international network. Its London office opened in 1899.
By 1930,the agency had established offices in some 30 countries.
pioneer ad careers for women. It hired the first female creative director in 1908.
create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925.
invent the grilled cheese sandwich for its client Kraft
 in 1930.
produce the first-ever TV commercial in 1939.
develop account planningin 1968.Stephen Kingis considered the father of account planning.
create the first advertisement in Second Life (Ford Argentina)
be the first agency to create its own television Christmas special in 2009, Macy's"Yes, Virginia"(JWT New York)
[edit]BusinessJWT's network has nearly 10,000 employees in more than 200 offices in over 90countries, who serve over 1,200 clients.Clients of JWT include:
 
Transamerica[edit]JWT New YorkJWT New Yorkis the headquarters of JWT Worldwide
as well as the largest of JWT’s200-plus offices, serving clients like Bloomberg, Cadbury, Diageo, HSBC, Johnson &Johnson, Nestlé, Royal Caribbean, Schick, U.S. Corp. for Travel Promotion amongothers.In March 2010, David Eastman was named CEO JWT North America.
He isalso the worldwide digital director for JWT. Eastman's first acquisition was the full-service, award-winning digital shop Digitaria. The San-Diego based agency wasacquired in August 2010.
In July 2011, Eastman also acquired the Los Angeles-basedshopper marketing firm Lunchbox.
In August 2011, JWT New York won the U.S.Corp. for Travel Promotion account.
 
]
The New York offices of JWT were designedbyClive WilkinsonArchitects.[edit]JWT INSIDEJWT INSIDE provides organizations with advertising, marketing and employeecommunications services. Measurement tools, consulting resources and strategicapproaches are employed to put people in jobs and keep the workforce engaged. The
 
agency has 11 locations offices across North America and internationally. It is asubsidiary of JWT. Its parent company is WPP.[edit]JWT AtlantaJWT Atlantais a top 10 office in the JWT network and services a roster of clientsincluding theUnited States Marine Corps,theU.S. Virgin Islands,Transamerica, Shell,Jiffy LubeandFEMA, among others. With offices in Atlanta, Dallas and Houston, JWT Atlanta provides fully integrated engagementservices, including creative development, planning, digital strategy, social media, mediaplanning and buying, UX, website design/development, search and analytics. Today,the full-service Atlanta office is led byRob Quish, a member of JWT North America’smanagement team and CEO of JWT INSIDEBayer From Wikipedia, the free encyclopedia
This article is about the chemical and pharmaceutical company. For other uses,seeBayer (disambiguation).Not to be confused withBeyer (disambiguation).
Bayer AGType

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