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P. 1
Marketing Mix

Marketing Mix

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Published by Amar Salunkhe

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Published by: Amar Salunkhe on Feb 13, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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what is a product 
Inmarketing, a
product
is anything that can be offered to amark
 
et that might satisfy a want or need. However it is muchmore than just a physical object. It is the complete bundle of benefits or satisfactions that buyers perceive they will obtainif they purchase the product. It is the sum of all physical,psychological, symbolic, and service attributes
 
T
otal product concept 
Core product 
Styling
 Attributes
Color
Packaging
Brand name
Labelling
Instructions
Quality
 
T
ypes of Products
Specialty goods
Unsought goods
Shopping products
Convenience products

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