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MMFA-2012-full

MMFA-2012-full

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Published by The Daily Caller
The only complete copy available of Media Matters For America's secret 2012 strategy memo and budget outline
The only complete copy available of Media Matters For America's secret 2012 strategy memo and budget outline

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Published by: The Daily Caller on Feb 13, 2012
Copyright:Attribution Non-commercial

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07/10/2014

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MEDIAMATTERS
FORAMERICA
MEDIAMATTERS
ACTIONNETWOR/(
TABLEOFCONTENTS
LETTERFROMOURLEADERS:
j'
2
EXECUTIVESUMMARY,
1.
4
ORGANIZATIONALOVERVIEW·······...
··1············..··..··
1'
7
LONG-TERMGOALS
10
MEDIAMATTERSFOR
AMERICA12
MEDIAMATTERSFORAMERICA'SIMPACTIN
20091~2
PROGRAMCAPACITY/NEWOUTPUTSIN
2009\~6
ORGANIZATIONALMETRICS
~9
MMFAOPPORTUNITIESFORGROWTH
!
~O
FightingBackagainstFoxNews
23DevelopingMarketExpertise
l
~o
CoordinatingGrassrootsActivism~32
I
FoxSWATTeam,
38
OppositionResearch
~O
VideoTracking
t2
Litigation~5Websitef7ElitePersuasion
19
PublicPersuasion
fl
ResearchIssuePods
5)4
I
PROGRESSIVETALENTINITIATIVE
fS
MEDIAMATTERSACTIONNETWORK
69
MEDIAMATTERSACTIONNETWORK'SIMPACTIN
2009~9
PROGRAMCAPACITY
IN
EWOUTPUTSIN
2009'1'3
ORGANIZATIONALMETRICS
1'4
MMANOPPORTUNITIESFORGROWTH
1'4
OppositionResearch1'6VideoTracking"1'8Books1'9IssueAdvocacy
~O
CorporateTransparency
~2
ApPENDIX
85
I
A.MMFACOREBUDGET
~5
B.MMFAMASTERBUDGET(3-YEARPLAN)
~7
C.
MMANBUDGET
1
89
1
 
LetterfromourLeaders
Fiveyearsago,
MediaMatters
wasfoundedwithafewstaffersdedicatedtoasingular,anddaunting,goal:restoringaccountabilityandintegritytoAmericanjournalismafterboth~adbeensystematicallyerodedbydecadesofconservativeattacks.Untilthen,noprogressiveorganizationhadbeensolelydedicatedtothiscrucialtask,allowingtheright-wingm~djamachinetorunroughshodoveroneofourdemocracy'smostvitalinstitutions.Thecons~quenceswereobvious,aslies,sm~ars,an~mis.in~ormatio~provedinstru.ment~11inelectingGeorgeW.Bushnotoncebuttwice,and
10
buildingpublicsupportforhisradicallvconservativeagenda.
II
Sincethen,ourresearchershavedocumentedover21,000instancesofconservativemisinformationinfectingallreachesofournationalmedia,andarecurrentlyprOdUCing:anaverageofover200newresearchitemsperweek,Theimpactoftheirworkhasbeenprofound.Themereknowledgeofagrouplike
MediaMaltters,
letaloneitswork,hasproducedgreJterattentiontodetailandaccuracyamongmainstreamjournalists,andourconstantfact-checkshaveresultedinagrowingawarenessofthetruenatureofconservativemediaoutlets.Inthepastfiveyears,
MediaMatters
hasgrown1ramaticallY.Whilemediacriticismremainsourcoremission,wenowengageinabroadarrayot'activltiesandgrouplnitiatives.Theworkofbur'S01(c)(3)isnowcomplimentedbythatofourIS01(c){4J,the
MediaMattersActionNetwJrk.
MMAN,re-launchedinMay,confrontsconservativemisinformationatitssource,exposingtheinterconnectedfinancialandpoliticallnfrastructureoftheright,anddetailingtheconnectionsbetweentheconservativemediaandtheRepublicanofficesandright-wingpolicyshopsthathavetraditionallywieldedsuchuncheckedinfluenceinWashington.Thepastyearhasseenespeciallyrapidgrowthforbothgroups,alongwithanaccornpanvlngincreaseinourimpact.Weledprogressivecoalitionswhichproducedadvertiserboycottsof
I
bothFox'sGlennBeckandCNN'slouDobbs.EightycorporatesponsorsdroppedGlennBe1ck,costingFoxover$600,000perweek.Andafternearly30yearsonthenetwork,CNNforcedbutlouDobbs,whoseanti-immigranthate-speechandconspiracyrumorswillnolongerbelegitimizedbythe"mosttrustednameinnews."
MediaMatters
wasabletorapidlyrespondtoconservativesmearsofadministrationofficials,effectivelyquashinghomophobicattafksagainstDepar~mentofEd~cationo~fici~1Kevin.Jen.ningsbeforetheyg~inedmomentum..~ndwewerethefirstprogressiveorganizationtohighlightthetransformationofFoxNewsIntpapurelvpartisan
P.oliticaloperation,andtoe.xpos~itsroleinthepromotion
of
theAstroturfiea
Party"movement,"tnggenngaseachange
In
thepublic'sperceptionofboth.2009alsosawthelaunchoftheProgressiveTalentInitiative,anambitiousandunprecedentedmediatrainingandbookingcenterthatisdiscoveringanddevelopingthenextgenerationof
I
progressivemediatalent.Wealsobeganengaginginanewdegreeofnewscreation,usingvideotrackers
t~
foll~w.andconf~ontprominentcons.ervativefigures,asw:.didwithRU+~tMurdoch,catchinghim
111
afallaciouson-cameradenialafterhehadamplifiedGlennBeakschargethatPresidentObamais"aracist."
2

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