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MEDIAMATTERS
FORAMERICA
MEDIAMATTERS
ACTIONNETWOR/(
TABLEOFCONTENTS
LETTERFROMOURLEADERS:
j'
2
EXECUTIVESUMMARY,
1.
4
ORGANIZATIONALOVERVIEW····•···..·..
··1············..·..···..·..···
1'
7
LONG-TERMGOALS
10
MEDIAMATTERSFOR
AMERICA12
MEDIAMATTERSFORAMERICA'SIMPACTIN
20091~2
PROGRAMCAPACITY/NEWOUTPUTSIN
2009\~6
ORGANIZATIONALMETRICS
~9
MMFAOPPORTUNITIESFORGROWTH
!
~O
FightingBackagainstFoxNews
23DevelopingMarketExpertise
l
~o
CoordinatingGrassrootsActivism~32
I
FoxSWATTeam,
38
OppositionResearch
~O
VideoTracking
t2
Litigation~5Websitef7ElitePersuasion
19
PublicPersuasion
fl
ResearchIssuePods
5)4
I
PROGRESSIVETALENTINITIATIVE
fS
MEDIAMATTERSACTIONNETWORK
69
MEDIAMATTERSACTIONNETWORK'SIMPACTIN
2009~9
PROGRAMCAPACITY
IN
EWOUTPUTSIN
2009'1'3
ORGANIZATIONALMETRICS
1'4
MMANOPPORTUNITIESFORGROWTH
1'4
OppositionResearch1'6VideoTracking"1'8Books1'9IssueAdvocacy
~O
CorporateTransparency
~2
ApPENDIX
85
I
A.MMFACOREBUDGET
~5
B.MMFAMASTERBUDGET(3-YEARPLAN)
~7
C.
MMANBUDGET
1
89
1
 
LetterfromourLeaders
Fiveyearsago,
MediaMatters
wasfoundedwithafewstaffersdedicatedtoasingular,anddaunting,goal:restoringaccountabilityandintegritytoAmericanjournalismafterboth~adbeensystematicallyerodedbydecadesofconservativeattacks.Untilthen,noprogressiveorganizationhadbeensolelydedicatedtothiscrucialtask,allowingtheright-wingm~djamachinetorunroughshodoveroneofourdemocracy'smostvitalinstitutions.Thecons~quenceswereobvious,aslies,sm~ars,an~mis.in~ormatio~provedinstru.ment~11inelectingGeorgeW.Bushnotoncebuttwice,and
10
buildingpublicsupportforhisradicallvconservativeagenda.
II
Sincethen,ourresearchershavedocumentedover21,000instancesofconservativemisinformationinfectingallreachesofournationalmedia,andarecurrentlyprOdUCing:anaverageofover200newresearchitemsperweek,Theimpactoftheirworkhasbeenprofound.Themereknowledgeofagrouplike
MediaMaltters,
letaloneitswork,hasproducedgreJterattentiontodetailandaccuracyamongmainstreamjournalists,andourconstantfact-checkshaveresultedinagrowingawarenessofthetruenatureofconservativemediaoutlets.Inthepastfiveyears,
MediaMatters
hasgrown1ramaticallY.Whilemediacriticismremainsourcoremission,wenowengageinabroadarrayot'activltiesandgrouplnitiatives.Theworkofbur'S01(c)(3)isnowcomplimentedbythatofourIS01(c){4J,the
MediaMattersActionNetwJrk.
MMAN,re-launchedinMay,confrontsconservativemisinformationatitssource,exposingtheinterconnectedfinancialandpoliticallnfrastructureoftheright,anddetailingtheconnectionsbetweentheconservativemediaandtheRepublicanofficesandright-wingpolicyshopsthathavetraditionallywieldedsuchuncheckedinfluenceinWashington.Thepastyearhasseenespeciallyrapidgrowthforbothgroups,alongwithanaccornpanvlngincreaseinourimpact.Weledprogressivecoalitionswhichproducedadvertiserboycottsof
I
bothFox'sGlennBeckandCNN'slouDobbs.EightycorporatesponsorsdroppedGlennBe1ck,costingFoxover$600,000perweek.Andafternearly30yearsonthenetwork,CNNforcedbutlouDobbs,whoseanti-immigranthate-speechandconspiracyrumorswillnolongerbelegitimizedbythe"mosttrustednameinnews."
MediaMatters
wasabletorapidlyrespondtoconservativesmearsofadministrationofficials,effectivelyquashinghomophobicattafksagainstDepar~mentofEd~cationo~fici~1Kevin.Jen.ningsbeforetheyg~inedmomentum..~ndwewerethefirstprogressiveorganizationtohighlightthetransformationofFoxNewsIntpapurelvpartisan
P.oliticaloperation,andtoe.xpos~itsroleinthepromotion
of
theAstroturfiea
Party"movement,"tnggenngaseachange
In
thepublic'sperceptionofboth.2009alsosawthelaunchoftheProgressiveTalentInitiative,anambitiousandunprecedentedmediatrainingandbookingcenterthatisdiscoveringanddevelopingthenextgenerationof
I
progressivemediatalent.Wealsobeganengaginginanewdegreeofnewscreation,usingvideotrackers
t~
foll~w.andconf~ontprominentcons.ervativefigures,asw:.didwithRU+~tMurdoch,catchinghim
111
afallaciouson-cameradenialafterhehadamplifiedGlennBeakschargethatPresidentObamais"aracist."
2
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