Raise Your Hand if You Use Crowdsourcingfor Recruiting
Author: Amanda Lewis
Ah, crowdsourcing. What exactly isit? A nice simple description is thisone: A company posts a problemonline (looking for candidate whopossesses X skills); a vast numberof individuals offer their opinionsand ideas as to how to solve it (Iknow someone who fits the bill!);the winning idea is rewarded insome form (money, bonus, product?); the end result is the company
adopting the idea for its own benefit (you’re hired!).
So who is using itfor recruiting? Companies like Accenture, Burger King, Hershey, Intel,Mattel, Microsoft, UPS, even the US Department of State
A great buzz generator and brand opportunity, crowdsourcing is the “it”
way to recruit. However, like social media, organizations need to have astrategy in place before jumping in. Especially since these two are oftenlinked to each other.
Did you see the Doritos “Crash the Super Bowl”
campaign? A successful endeavor! Doritos fans created their ownadvertisements for the chance to win a trip to the game, $25,000 cash,and the fame of creating a Super Bowl advertisement. In 2011, fourconsumer-created ads for Doritos and Pepsi Max ranked among the topten in the USA TODAY Ad Meter.