ZERO TO 10,000
Camping at the base of a bowl. Complete silence.Waking up to untouched snow. Most backcountrymountain trips begin at the bottom. By the1950s carving a new road—off the road—wasa reality. Packing the back and roof with gearfor a weeklong winter camping/ski trip and driving10,000 feet up “the hill” with friends was nowpossible. Untapped country and a spirit fueledby newfound mobility defined an upward discovery.A utility on wheels designed for the militaryhelped create a snow culture that is stillevolving today.
Engineered for any terrain activity, the1950s civilian versions of utility vehicles(especially the Willys CJ-3B and Fords thatshared interchangeable parts) were lightweightand could carry necessary items for survival.Extreme advancements in Four Wheel Drivehelped control traction in slippery terrain—they were built to maneuver and navigatenarrow gaps and dodge emergency situationswith optimized wheelbases. Good suspensionarticulation keeps all four wheels in contactwith the ground to maintain traction and isneeded to cross numerous obstacles. Thisvehicle of modern design and technologyestablished freedom, mobility and discoverystill enjoyed today.UTILITARIAN has been accused of having noSOUL. In Fall 2012, they merge.
® indicates registration in the U.S.A. and certain countries.© 2011 Oakley, Inc.OOP-11-0686
OAKLEY FALL 2012 CATALOG