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Social Media Marketing:

Viral Coupon Campaigns ThatIncrease Sales and Market Share

February 2012

DISCLAIMER

CouponFollow LLC and/or NextGen Shopping LLC may have affiliations with one or more of thecompanies mentioned in this research document; however affiliations were not a factor during theresearch.CouponFollow LLC and NextGen Shopping LLC are not affiliated with Twitter or Klout.

CouponFollow Research

Table of Contents

INTRODUCTION: COUPONING IN THE DIGITAL WORLD 1CASE STUDIES:PERFUMANIA: MENTION OR DEAL ENDORSEMENT BY TOP INFLUENCER 3THINKGEEK: THINKING OUTSIDE THE BOX 5E-CONSULTANCY: SOCIAL INFLUENCE VALUE 8NAMECHEAP: KEEP AN EYE ON YOUR COMPETITION 10AMAZON: GIVING IS GETTING 12CONCLUSION & KEY FINDINGS 14

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Viral Coupon Campaigns That Increase Sales and Market Share

This report showcases how businesses have successfully garned viral attention to their brand through online coupon code campaigns spread through social meda usage. It cites 5 specific examples that occurred at the end of 2010 and early in 2011.

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Category:	Research > Internet & Technology
Rating:	Not available for private documents
Upload Date:	02/15/2012
Copyright:	Attribution Non-commercial
Tags:	Ecommerce coupons twitter deals social media social media week Ecommerce coupons twitter deals social media social media week (fewer)

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