TRACTOR QUEEN ON A ROLL MALLIKA SRINIVASAN

WHAT WAS THE SENARIO WHEN SHE

JOINED

Despite working in a family-owned company, Srinivasan's early days were not easy. Though her designation was impressive, she was not given any job description. when she joined, but merely told to find out what she could do. Her office was a partitioned space in one of the TAFE building's corridors.

DOWN FALL OF TRACTORS AND FARM EQUIPMENT LIMITED (TAFE)

All tractor companies, was badly hit - its sales fell from 49,000 to 24,000 tractors a year 2000. Srinivasan turned the setback into an opportunity, investing heavily in research and development, and launching new products "We have to provide good returns for our shareholders, but there are various other parameters as well for judging the success of a business," she says. "In family businesses we pay a lot of attention to sustainability as well."

SUPPORT TO THE GROWTH OF TAFE

Launching new product with highest horse power Tie up with city union bank for easy financing to farmers for tractors They are largest exporter of parts in south Asia, Africa & South America Cover the most of market which look for lower than 100hp : Turkey & Africa

TAFE PAST ONE YEAR RECORD

Tafe grown at 27.5% where industry growth was 17% Export grown at 31.2% where industry growth was 13.8%

Source business mint date 31/01/2012