With the advent of the Internet, media convergence has brought conglomerates and usersto a central point of conflict. Companies have spread across fragmented channels while userscreate new paradigms to produce and share information. This clash has also broughtopportunities for both to work together, creating unique scenarios such as
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, a web miniseries.The research utilizes the theoretical framework of convergence, produsage, fandom andtransmedia, and seeks to answer the following questions: How has the web series paradigmaffected produsage and convergence? How has this model worked as a model for transmedia?And what is the legacy of
in transmedia and its effect on cult fandom?This paper explores the background of
to understand these questions andfocuses on both fan and producer responses through semi-structured interviews. The findingsshow that this web series paradigm has potential as an open medium, giving producers free reignto express their creative vision and letting viewers engage with the content although not withoutit’s own set of risks. This research concludes that the produsage-like model is viable for financial and viewership success while empowering fans and producers to be cultural citizensalthough hampered by the lack of gatekeepers and top-down clashes.
produsage, web series, cult fandom, convergence, transmedia, conglomerates, Joss Whedon,
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