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PR Campaign lessons from Zambia’s Victory

PR Campaign lessons from Zambia’s Victory

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Published by Baliboola N Ivan

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Published by: Baliboola N Ivan on Feb 15, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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PR Campaign lessons from Zambia’s Victory
Zambia's players visited the site close to where Zambian players died in a planecrash in 1993. They visited a beach where a flight carrying the squad crashed 500moffshore. No wonder Zambia won the African Nations Cup for the first time afterbeating Ivory Coast 8-7 in a drama-filled penalty shootout following a 0-0 draw. The event generated more support and positive publicity internationally. Visiting thecrash site together as a team helped build teamwork which is crucial in for anyvictory. This also boosted their quest for the Trophy. No wonder they registeredsurprise wins during the tournament. The event inspired the living team because they would do their best to honourtheir colleagues who perished in 1993 by beating pre-tournament favorite IvoryCoast, Africa's top-ranked team, for Zambia's first continental title. The actionhelped to psychologically prepare the Zambian players and fans. This acted as aPsychological trick to weaken the Ivorian team. This Emotional journey yielded local and international support. The president of theFootball Association of Zambia (FAZ), Bwalya’s was among the group paying anemotional homage to the dead in Ivory Coast in Libreville. Zambia’s Choice to bringa survivor personality into the picture helped achieve a lot The site where the plane crashed is not far from the Stadium where they faced off Ivory Coast. That is why most people said that Zambian team seemed not to be only11 but 22 in actual sense. After winning, the Zambian team held up bannersremembering their side that died in a plane crash not far from the stadium in 1993and whose memory they had honoured on the eve of the game
Bwalya’s Words
‘However, I am convinced that our dearly departed brothers who lost their lives here 19 years ago ‘ ‘In 1993, the Copper Bullets came here to fulfill a promise; they did not succeed, but instead gave up their lives for a gallant cause.’‘Their dream to bring glory to our country, mother Zambia, is the samecause that brings us here today, the only difference is that we are aliveand our former teammates are no longer here.’"On behalf of all of us involved in Zambian football, I say here that their dreams are our dreams, they are smiling down on heaven as we take part in this tournament in Gabon,"Ivan Baliboola

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