Progress — 2012 Page 3
After witnessing an eventful andexciting 2011 for General Motors (GM)and Parsons of Eagle River, the dealer-ship is building momentum towardeven greater progress in 2012.“2011 marked the beginning of changes, special events and new vehi-cles to keep GM ahead of the competi-tion,” said Parsons of Eagle River Gen-eral Manager Bill Weber.The year started out strong for bothGM and Parsons of Eagle River. TheChevrolet Cruze was introduced tonorthern Wisconsin and it was a hugehit, according to Weber.“This fuel-efficient yet sporty, smallcar has been extremely impressive,” hesaid.The Cruze offers two engine choices(1.8-liter nonturbocharged inline-4 orthe 1.4-liter turbo mill) paired up withthe six-speed manual or automatictransmission, giving the Cruze Eco a42-miles per gallon (mpg) highwayrating.“Our momentum continued into thespring and summer months and grewstronger with the upgrades to our ser- vice and used vehicle departments,”said Weber.First, GM launched Certified Ser- vice, replacing the old GM Good-wrench service name, according to ser- vice manager Micki Nelson.“Of course this was not just a namechange, but a makeover for our cus-tomers,” said Nelson. “The focus is tooffer great customer treatment, conve-nience and value, and respect the cus-tomer’s time — all to create a truly ex-ceptional service experience.”Parsons will continue its popularcustomer programs, such as the Pre-ferred Owner Program (3% earningson the card) and shuttle service.Next, GM renamed and revampedthe GM Certified Used Vehicle pro-gram, according to used car managerDale Collins.“Now called Certified Pre-Owned,the program will continue to providequality preowned vehicles to its loyalcustomers with a few, but outstandingimprovements,” said Collins. The pro-gram upgrades include:• A rigorous 172-point vehicle in-spection, replacing the 117-point in-spection.• The owner care program, a first inthe certified pre-owned vehicle indus-try. It includes a two-year/30,000-milestandard vehicle maintenance pro-gram. This program covers things likeoil changes, tire rotations and multi-point inspections, all at no charge tothe customer.• And the already standard 12-month/12,000-mile bumper-to-bumperwarranty and a five-year 100,000-milelimited powertrain warranty with 24-hour Roadside Assistance. As fall approached, GM rolled outthe 2012 vehicles and had substantialrebates and deals on the remaining2011s. The Parsons sales staff was in-troduced to the 2012 Chevrolet Sonic,according to new car managerBrandee Nieckula.“Our sales staff went to Chicago tolearn all about this completely new carand were able to compare it to thecompetition,” said Nieckula.The training facility provided thenew Sonic and competitors’ vehicles tothe staff for a “ride and drive” compar-ison. Parsons sales consultants droveeach vehicle on a closed course andtested the acceleration, maneuverabil-ity and safety features of each vehicle.“Of course the Sonic was head andshoulders above the rest,” said Nieck-ula.
The Volt arrives
Along with Sonic’s debut at thedealership, Parsons received the 2012Chevrolet Volt, according to Nieckula.The 2011 Volt was originally re-leased during 2010 in markets such asWashington, D.C., Los Angeles and afew other metropolitan areas of theUnited States.“The Volt proved its ability, makingit Automobile Magazines 2011 Auto-mobile of the Year and Motor Trends2011 Car of the Year,” said Nieckula. As the world’s first mass-producedelectric vehicle with extended rangecapability, the Chevrolet Volt has atotal driving range of about 350 miles.For the first 25 to 50 miles, the Voltdrives gas- and tailpipe emissions-freeusing electricity stored in its 16-kWhlithium-ion battery. When the Volt’sbattery runs low, a gas-powered en-gine/generator seamlessly operates toextend the driving range more than300 miles on a full tank.Parsons of Eagle River received a2012 Chevrolet Volt for customers tosee for themselves the technology, con- venience and comfort of this state-of-the-art vehicle.“Customers are encouraged to stopat the dealership to test drive the Voltand, of course, it’s available for sale,”said Nieckula.
100 years of Chevrolet
Nov. 7, 2011, was a special day forChevrolet dealers across the country asit marked the 100th anniversary of Chevrolet. Parsons of Eagle River helda party in recognition of the milestone.“Customers joined us on this day, in-dulging in hot dogs, apple pie and birth-day cake,” said Weber. “Customers re-ceived free 100th anniversary T-shirtsand were able to wander around somepresent and past Chevrolet vehicles.”Parsons of Eagle River Collision Cen-ter also made strides in 2011 to providegreater customer service, according tocollision center manager Dave Menden.The center has added more insur-ance companies to its Direct Repair pro-gram.“This program provides an easier,hassle-free experience for the customerin the event of an accident, by workingdirectly with your insurance companyso you don’t have to,” said Menden. “Ourtechnicians also take continuing educa-tion through industry-specific I-Car and ASE certification courses to stay on topof the latest technology and processes.”Nieckula said the 2013 Chevy Mal-ibu ECO, 2013 Chevy Spark and the2012 Buick Verano are all due to arriveat Parsons of Eagle River during the2012 calendar year.
Changes in store
Looking forward to 2012, new vehi-cles won’t be the only changes occur-ring at Parsons of Eagle River. Al-though the plans have been in theworks for more than a year, GM is im-plementing some facility changes toexisting GM dealerships across thecountry.Parsons of Eagle River, a privately-owned dealership, takes its partner-ship with GM seriously and has decid-ed to undergo the upgrades, accordingto Weber. He said there are many rea-
Building on momentum of past year, Parsons ready for more progress in 2012
Parsons of Eagle River is coming off an exciting 2011 and islooking forward to even more progress in 2012. Customerscan visit the Parsons’ showroom at 5353 Highway 70 West toview the 2012 lineup. —NEWS-REVIEW PHOTO
To PARSONS, Pg. 4