CONTENTS:

1. History of telephones in India 2. Introduction 3. Literature Review 4. Objectives 5. Research Methodology 6. Reference

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History of Telephones in INDIA:

The history of telephones in India found its beginning in the year 1850 when experimental electric telegraph started for first time in India between Calcutta (Kolkata) and Diamond Harbor. In 1851, it was opened for the use of the British East India Company. Dr.William OShaughnessy, who pioneered the telegraph and telephone in India, belonged to the Public Works Department, and worked towards the development of telecom. In 1881, Oriental Telephone Company Limited of England opened telephone exchanges at Calcutta (Kolkata), Bombay (Mumbai), Madras (Chennai) and Ahmedabad. Further on the 28th January 1882 the first formal telephone service was established with a total of 93 subscribers. In 1902 India drastically changed from cable telegraph to wireless telegraph, radio telegraph, radio telephone, trunk dialing. Trunk dialing was used in India for more than a decade, were system allowed subscribers to dial calls with operator assistance. Later moved to digital microwave, optical fiber, satellite earth station. During British period all major cities and towns in India were linked with telephones. In 1990s the telecom sector was opened up by the Government for private investment. In1995 TRAI (Telecom Regulatory Authority of India) was setup. This reduced the interference of Government in deciding tariffs and policy making. The Government of India corporatized the operations wing of DoT in 2000 and renamed Department of Telecom as Bharat Sanchar Nigam Limited (BSNL).

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In last 10 years many private operators especially foreign investors successfully entered the high potential Indian telecom market. Globally acclaimed operators like NTT Docomo, Vodafone, invested in India mobile operators. Then comes the WIRELESS communications.

Pager Services:
Pager communication successful launched in India in the year 1995. Pagers were looked upon as devices that offered the much needed mobility in communication, especially for businesses. Motorola was a major player with nearly 80 per cent of the market share. The other companies included Mobilink, Pagelink, BPL, Usha Martin telecom and Easy call. Pagers were generally worn on the belt or carried in the pocket. The business peaked in 1998 with the subscriber base reaching nearly 2 million. However, the number dropped to less than 500,000 in 2002. The pager companies in India were soon struggling to maintain their business. When MOBILES were launched in INDIA.

Mobile Communication:
The first non commercial mobile telephone service started in India on 48th Independence Day at Delhi. The first mobile call was made in India on 31st July 1995. On modi telstraNet GSM network in Kolkata. Later mobile telephone services are divided into multiple zones known as circles. In 2008, India entered the 3G arena with the launch of 3G enabled Mobile and Data services by Government owned MTNL and BSNL. Later from November 2010 private operators started to launch their services.

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INTRODUCTION
Indian mobile markets are one of the fastest growing markets and are forecasted to reach 868.47 million users by 2013. The increasing number of players in the telecom industry had caused the tariff rates to hit all time low. Allowing the players to target the low income populations, therefore increasing the market share. The Major players in INDORE are: y y y y y y Airtel IDEA Vodafone Reliance DOCOMO BSNL

The number of mobile users is increasing day by day. Now-adays mobile number of a person is becoming a part of its identity. Massive utilization of mobile phones has changed the lifestyle of people to a large extent. But due to some or the other unsatisfactory reasons people keep on changing their service providers available according to their needs. The common factors which lead the people to change their Service providers are y y y y Network problems Tariff plans Quality of Services Range of Products etc

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But as stated above the mobile number are becoming a part of the persons identity, MOBILE NUMBER PORTABILITY has become a great solution.

Mobile number Portability (MNP)

In this service the mobile user can switch to other service provider without changing the mobile numbers. Both prepaid and postpaid tele-users have the facility to switch to other favorable teleoperators. Consumers have given an authority to change their service provider if they were unhappy with some services. Mobile number portability was supposed to be launched in India by the end of year 2009. But its implementation was delayed due to lack of preparations of mobile operators to appoint agency to look over MNP execution. Finally it was launched on 25th NOV 2010 in state of HARYANA in ROHTAK city by Minister Kapil Sibbal and Bhupendra Singh Hooda the chief minister of Haryana.

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REVIEW OF LITERATURE
A Study on Consumer Switching Behavior in Cellular Service by M.Sathish PSG Institute of Management (PSG College of Technology), Coimbatore reveals that call rates play the most important role in switching the service provider followed by network coverage, value added service, Consumer care and advertisement which plays the least important role. It is found that there is a relation between switching the service provider and the factors (Customer service, service problem, usage cost, etc.). IMPACT OF MOBILE NUMBER PORTABILITY ON MOBILE USERS SWITCHOVER BEHAVIOR by Dr. V. Kumaravel and Mr.C.Kandasamy concludes that that more Number of Unhappy Mobile Service users are there in India. Because of that mobile users have opted for Mobile Number Portability (MNP), a service which allows users to change operators while retaining their mobile numbers. According to research IDEA Cellular, Bharti Airtel and Vodafone emerged as most preferred mobile service operators in terms of MNP, continues to gaining customers from other service providers.

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OBJECTIVES:
In this study an attempt will be made to achieve the following objective:

 To briefly focus on Telecommunication scenario in Indore.  To study and analyze consumers (youths) perception towards mobile number portability services in Indore.  To study the factors influencing consumers perception to change their service provider.  To determine the intensity of switching of consumers to different service providers.  To identify the most preferred service provider and further to analyze the satisfaction level among consumers.

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RESEARCH METHODOLOGY:
y Primary Data: primary data will be collected to conduct the study. y AREA: INDORE

y Selection Of consumers: As the study is based on the youths ,therefore the selection will be done by selecting the sample size of 150 students. y Data Collection: Collection od data will be done through QUESTIONARE, which will be designed keeping in view the aspect of study.

y Data Tabulation and Analtsis: Tabulation of data makes it easy for the analysis, therefore tabulation of collected data will be followed by its analysis. y Data Interpretation: once the tabulated Data is analysed the interpretation is done accordingly. Interpretation is done by using different statistical tools.

y Decision Making: the final step is decision making which is drived from the data interpretation. y TOOLS: Statistical tools will be used as per requirement.

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References: www.scribed.com OPPAPERS.COM www.watblog.com

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