Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Internal Communication Function

Internal Communication Function

Ratings: (0)|Views: 349|Likes:

More info:

Published by: jmarriagada@insidecom.cl on Nov 20, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

08/24/2010

pdf

text

original

 
The Pulse © Melcrum Publishing 2006
11
The internal communicationfunction
This chapter takes a detailed look inside internal communication functions worldwide.How are they structured and how many employees work in the function? How has thischanged over the years and what are the trends driving future changes?
Chapter Contents
2.1Overview..............................122.2Structure of the internalcommunication function.........122.3Internal communication staffheadcount............................18
2.
 
Structure of the internal communicationfunction
The Pulse © Melcrum Publishing 2006
The internal communication function
12
2.2
The most popular area of the business for the internal communication function to beplaced in is corporate communication, with 44% of respondents selecting this option (seeFig 2.1, below).In 2003, just 28% of respondents selected this option, indicating a rise of 16% (see Fig2.2, right).Eighteen percent of respondents said their internal communication function sits within HR,a rise of 10% on 2003 figures.The areas that are now less popular include housing internal communication withinPR/Public affairs (down from 15% in 2003 to 8% in 2006), marketing (dropped from15% to 9%) and within the office of the CEO (from 12% to 4%).Where respondents replied “Other” many did so because the function was shared between
Overview
This chapter takes a detailed look inside internal communication functions worldwide. How arethey structured and how many employees work in the function? How has this changed overthe years and what are the trends driving future changes?
2.1
Fig 2.1 Where does the internal communication function sit?
 
a number of other business areas. Some typical responses include:
“It’s a cross-over function between the CEO and corporate communications” “Combination of PR and Compliance” “Has its own department but sits with media, corporate affairs, marketing, HR, businessdevelopment and volunteering” “Shared by Marketing and Corporate Communication/PR” 
Many respondents who selected “Other” also said that individual business units had theirown internal communicator or internal communication function:
“Company wide internal communication is in Corp Comm, but business segments havetheir own Internal Comm.” “The majority of internal communications roles sit in Corporate Communication, butothers are employed within individual business units” “Centrally it sits in Corporate Communication but at Branch level it is located in HR.” 
The Pulse © Melcrum Publishing 2006
The internal communication function
13
Corporate communicationPublic relations/Public affairsMarketingOffice of the CEOHRStrategy and planningOrganizational developmentLegal and corporate affairsFinanceOther% ofrespondents28%15%15%12%8%4%2%2%.5%13%
Fig 2.2 Where does the internalcommunication function sit? (2003 data)

Activity (4)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
CrunchyGail liked this
rahimeem liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->